woody hambrecht + ross dawkins & ami ami

woody hambrecht + ross dawkins & ami ami

From Healdsburg to Innovative Boxed Wine

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we explore the entrepreneurial journey of Woody Hambrecht and Ross Dawkins, the masterminds behind Ami Ami, a bold and innovative take on boxed wine. With a deep-rooted passion for winemaking and a vision for sustainability, Woody and Ross have set out to make wine a fun, casual, and eco-friendly experience. We'll delve into how their diverse backgrounds in art, business, and winemaking led to the creation of Ami Ami, the challenges they faced, and their vision for the future. Join us as Woody and Ross share pivotal moments, lessons learned, and what makes Ami Ami a standout in the wine industry.

Tune in to hear Woody and Ross’s insights on entrepreneurship, the inspiration behind Ami Ami’s products, and the exciting plans ahead for the brand.

Sit back, relax, and enjoy the conversation!

The Show Notes


Woody Hambrecht and Ross Dawkins, co-founders of Ami Ami, share their inspiring journey from diverse professional backgrounds to creating a successful boxed wine brand. Woody discusses his passion for art and business, while Ross shares his extensive experience in winemaking. Together, they highlight the importance of innovation, authenticity, and consumer connection in building their brand. The conversation explores the entrepreneurial lessons they have learned, the development of Ami Ami’s unique products, and the future of the brand.


boxed wine, sustainability, entrepreneurship, art, winemaking, Healdsburg, brand building, innovation, consumer connection


  1. Woody Hambrecht and Ross Dawkins’ journey from diverse careers to founding Ami Ami is marked by innovation and determination.
  2. Ami Ami integrates sustainability and quality into boxed wine, emphasizing authenticity and consumer connection.
  3. Woody and Ross’s diverse experiences have significantly shaped their approach to business and product development.
  4. Building a brand involves creating a strong connection with consumers and staying true to core values.
  5. Ami Ami’s commitment to innovation and quality is reflected in its unique products and storytelling.
  6. Persistence and resourcefulness are essential for long-term success in the competitive wine market.

Sound Bites:

  • "We started Ami Ami out of a passion for creating high-quality wine in an eco-friendly format."
  • "Ami Ami’s boxed wines are inspired by our love for sustainability and quality."
  • "Building a brand is about staying true to your values and creating a strong connection with your audience."
  • "We believe in following our intuition and staying committed to our vision, no matter what others say."
  • "Our boxed wines are not just about convenience; they’re about creating a sustainable and enjoyable wine experience."


00:00 - Woody and Ross’s Background and Journey-
Woody and Ross introduce themselves and share their journey from diverse careers to founding Ami Ami.

08:01 - The Inspiration Behind Ami Ami-
Woody and Ross discuss the personal and professional experiences that inspired them to create Ami Ami.

12:30 - Transition from Diverse Careers to Wine Entrepreneurship-
Woody and Ross explain their career shifts and the lessons they learned along the way.

23:17 - Importance of Innovation and Consumer Connection-
The conversation delves into how innovation and consumer connection have shaped Ami Ami’s brand identity.

25:30 - Challenges and Opportunities in the Wine Industry-
Woody and Ross talk about the challenges and opportunities of building a wine brand and launching new products.

27:26 - Commitment to Quality and Sustainability-
Woody and Ross highlight Ami Ami’s dedication to creating unique boxed wine products and promoting sustainability.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of staying true to core values and connecting with consumers.

36:02 - The Vision for Ami Ami-
Woody and Ross share their vision for the future of Ami Ami and their goals for the brand.

47:37 - Persistence and Resourcefulness in Entrepreneurship-
Woody and Ross emphasize the need for persistence and resourcefulness in achieving long-term success.

51:43 - Final Thoughts and Insights-
Woody and Ross wrap up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

Oops! Something went wrong while submitting the form.