will gahagan & biom

will gahagan & biom

From Sales to Eco-Friendly Wipes Innovation

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we explore the entrepreneurial journey of Will Gahagan, co-founder of Biom, a brand dedicated to creating eco-friendly and beautifully designed wet wipes. Biom aims to reduce the staggering waste that traditional wipes and their packaging create each year. Will's transition from a successful career in sales to launching an innovative eco-conscious product is filled with creativity, resilience, and a commitment to sustainability. Join us as Will shares the pivotal moments, challenges, and successes that have shaped Biom's journey, and discover what's next for this forward-thinking brand.

Tune in to hear Will's insights on entrepreneurship, the inspiration behind Biom's products, and the exciting plans ahead for the brand.

Sit back, relax, and enjoy the conversation!

The Show Notes


Will Gahagan, co-founder of Biom, shares his inspiring journey from a successful career in sales to creating a sustainable wet wipes brand. Will discusses his passion for environmental sustainability, the experiences that shaped his vision, and the creation of Biom. He highlights the importance of innovation, authenticity, and consumer connection in building his brand. The conversation explores the entrepreneurial lessons Will has learned, the development of Biom's unique products, and the future of the brand.


eco-friendly wipes, sustainability, entrepreneurship, sales, personal wellness, brand building, innovation, consumer connection


  1. Will Gahagan's journey from sales to founding Biom is marked by innovation and determination.
  2. Biom integrates sustainability and design into eco-friendly wet wipes, emphasizing authenticity and consumer connection.
  3. Will's diverse experiences have significantly shaped his approach to business and product development.
  4. Building a brand involves creating a strong connection with consumers and staying true to core values.
  5. Biom's commitment to innovation and sustainability is reflected in its unique products and storytelling.
  6. Persistence and resourcefulness are essential for long-term success in the competitive wet wipes market.

Sound Bites:

  • "I started Biom out of a passion for sustainability and a desire to create something unique in the industry."
  • "Biom's wipes are inspired by my love for the environment and the challenge of reducing waste."
  • "Building a brand is about staying true to your values and creating a strong connection with your audience."
  • "I believe in following my intuition and staying committed to my vision, no matter what others say."
  • "Eco-friendly wipes are not just about cleaning; they're about creating a sustainable future for everyone."


00:00 - Will's Background and Journey-
Will introduces himself and shares his journey from sales to founding Biom.

08:01 - The Inspiration Behind Biom-
Will discusses the personal and professional experiences that inspired him to create Biom.

12:30 - Transition from Sales to Eco-Friendly Entrepreneurship-
Will explains his career shift and the lessons he learned along the way.

23:17 - Importance of Innovation and Consumer Connection-
The conversation delves into how innovation and consumer connection have shaped Biom's brand identity.

25:30 - Challenges and Opportunities in the Wet Wipes Industry-
Will talks about the challenges and opportunities of building a sustainable wet wipes brand and launching new products.

27:26 - Commitment to Quality and Sustainability-
Will highlights Biom's dedication to creating unique eco-friendly wipes and promoting sustainability.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of staying true to core values and connecting with consumers.

36:02 - The Vision for Biom-
Will shares his vision for the future of Biom and his goals for the brand.

47:37 - Persistence and Resourcefulness in Entrepreneurship-
Will emphasizes the need for persistence and resourcefulness in achieving long-term success.

51:43 - Final Thoughts and Insights-
Will wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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