whitney geller + yasemin emory & jems

whitney geller + yasemin emory & jems

From Design to Revolutionizing Safe Sex

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we delve into the fascinating journey of Whitney Geller and Yasemin Emory, the creative minds behind Jems. This pioneering brand is transforming the sexual wellness industry with its inclusive, vegan, and ultra-thin condoms. Whitney and Yasemin’s backgrounds in design and social marketing have uniquely positioned them to challenge industry norms and create a product that promotes safe sex without compromising on comfort or ethics. We'll explore how their experiences and dedication to innovation led to the creation of Jems, the hurdles they overcame, and their vision for the future. Join us as Whitney and Yasemin share pivotal moments, lessons learned, and what makes Jems a standout in the sexual wellness market.

Tune in to hear Whitney and Yasemin’s insights on entrepreneurship, the inspiration behind Jems, and the exciting plans ahead for the brand.

Sit back, relax, and enjoy the conversation!

The Show Notes

Whitney Geller and Yasemin Emory, co-founders of Jems, share their inspiring journey from backgrounds in design and social marketing to creating a successful condom brand. Whitney discusses her passion for innovative design, while Yasemin shares her experience in social marketing. Together, they highlight the importance of inclusivity, safety, and consumer connection in building their brand. The conversation explores the entrepreneurial lessons they have learned, the development of Jems’ unique products, and the future of the brand.

sexual wellness, ethical condoms, entrepreneurship, design, social marketing, brand building, inclusivity, consumer connection


  1. Whitney Geller and Yasemin Emory’s journey from design and social marketing to founding Jems is marked by creativity and determination.
  2. Jems integrates safety and inclusivity into its condoms, emphasizing authenticity and consumer connection.
  3. Whitney and Yasemin’s diverse experiences have significantly shaped their approach to business and product development.
  4. Building a brand involves creating a strong connection with consumers and staying true to core values.
  5. Jems’ commitment to innovation and quality is reflected in its unique products and storytelling.
  6. Persistence and resourcefulness are essential for long-term success in the competitive sexual wellness market.

Sound Bites:

  • "We started Jems out of a passion for creating high-quality, ethical condoms."
  • "Jems’ products are inspired by our love for design and the need for inclusivity."
  • "Building a brand is about staying true to your values and creating a strong connection with your audience."
  • "We believe in following our intuition and staying committed to our vision, no matter what others say."
  • "Our condoms are not just about safety; they’re about creating a comfortable and inclusive experience."


00:00 - Whitney and Yasemin’s Background and Journey-
Whitney and Yasemin introduce themselves and share their journey from design to founding Jems.

08:01 - The Inspiration Behind Jems-
Whitney and Yasemin discuss the personal and professional experiences that inspired them to create Jems.

12:30 - Transition from Design to Sexual Wellness Entrepreneurship-
Whitney and Yasemin explain their career shifts and the lessons they learned along the way.

23:17 - Importance of Inclusivity and Consumer Connection-
The conversation delves into how inclusivity and consumer connection have shaped Jems’ brand identity.

25:30 - Challenges and Opportunities in the Sexual Wellness Industry-
Whitney and Yasemin talk about the challenges and opportunities of building a condom brand and launching new products.

27:26 - Commitment to Quality and Safety-
Whitney and Yasemin highlight Jems’ dedication to creating unique condoms and promoting safety.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of staying true to core values and connecting with consumers.

36:02 - The Vision for Jems-
Whitney and Yasemin share their vision for the future of Jems and their goals for the brand.

47:37 - Persistence and Resourcefulness in Entrepreneurship-
Whitney and Yasemin emphasize the need for persistence and resourcefulness in achieving long-term success.

51:43 - Final Thoughts and Insights-
Whitney and Yasemin wrap up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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