vladimir vukicevic & better & better

vladimir vukicevic & better & better

From Tech Innovation to Sustainable Wellness

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are excited to introduce Vladimir Vukicevic, the CEO and co-founder of Better & Better, an innovative brand transforming oral care with natural, vegan, and eco-friendly products. Vladimir’s journey from tech entrepreneur to wellness innovator is both fascinating and inspiring. Better & Better's mission is to simplify wellness routines by combining oral care with essential vitamins and nutrients. Join us as we explore Vladimir's path from founding tech companies to creating a brand that leverages existing habits to improve overall health. Discover how his unique approach is revolutionizing the way we think about supplements and oral care.

Tune in to hear Vladimir’s insights on entrepreneurship, the inspiration behind Better & Better, and his vision for the future of wellness.

Sit back, relax, and enjoy the conversation!

The Show Notes


Vladimir Vukicevic, CEO and co-founder of Better & Better, shares his inspiring journey from tech entrepreneur to creating a sustainable oral care brand. Vladimir discusses his passion for wellness, the experiences that shaped his vision, and the creation of Better & Better. The conversation highlights the importance of innovation, authenticity, and consumer connection in building his brand. Vladimir also delves into the entrepreneurial lessons learned, the development of Better & Better’s unique products, and the future of the brand.


oral care, sustainable wellness, tech innovation, vitamins, entrepreneurship, brand building, consumer connection, innovation


  1. Vladimir Vukicevic’s journey from tech entrepreneur to founding Better & Better is marked by innovation and determination.
  2. Better & Better integrates wellness and sustainability into its oral care products, emphasizing authenticity and consumer connection.
  3. Vladimir's diverse experiences have significantly shaped his approach to business and product development.
  4. Building a brand involves creating a strong connection with consumers and staying true to core values.
  5. Better & Better’s commitment to innovation and quality is reflected in its unique products and storytelling.
  6. Persistence and resourcefulness are essential for long-term success in the competitive wellness market.

Sound Bites:

  • "Better & Better is all about creating high-quality, sustainable oral care products that simplify wellness routines."
  • "We believe that oral care should be both effective and environmentally friendly, not a compromise."
  • "Building a brand is about staying true to your values and creating a strong connection with your audience."
  • "Innovation and leveraging existing habits drive our product development process."
  • "Our goal is to make wellness accessible and easy for everyone."


00:00 - Vladimir’s Background and Journey-
Vladimir introduces himself and shares his journey from tech entrepreneur to founding Better & Better.

08:01 - The Inspiration Behind Better & Better-
Vladimir discusses the personal and professional experiences that inspired him to create Better & Better.

12:30 - Transition from Tech to Wellness Entrepreneurship-
Vladimir explains his career shift and the lessons he learned along the way.

23:17 - Importance of Innovation and Consumer Connection-
The conversation delves into how innovation and consumer connection have shaped Better & Better’s brand identity.

25:30 - Challenges and Opportunities in the Wellness Industry-
Vladimir talks about the challenges and opportunities of building a sustainable wellness brand and launching new products.

27:26 - Commitment to Quality and Sustainability-
Vladimir highlights Better & Better’s dedication to creating unique oral care products and promoting wellness.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of staying true to core values and connecting with consumers.

36:02 - The Vision for Better & Better-
Vladimir shares his vision for the future of Better & Better and his goals for the brand.

47:37 - Persistence and Resourcefulness in Entrepreneurship-
Vladimir emphasizes the need for persistence and resourcefulness in achieving long-term success.

51:43 - Final Thoughts and Insights-
Vladimir wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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