carolyn witte & TIA

carolyn witte & TIA

From Tech Innovator to Healthcare Revolutionary

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are thrilled to host Carolyn Witte, co-founder and CEO of Tia, a revolutionary platform dedicated to reimagining women's healthcare. Carolyn's journey from a career at Google, where she honed her skills in storytelling and technology, to founding Tia, a healthcare service that puts women at the center, is a tale of innovation and commitment. Tia aims to transform the broken healthcare system by creating a holistic, patient-first approach. Join us as Carolyn shares her story, the evolution of Tia, and the challenges and triumphs of building a healthcare company that truly serves women's unique needs.

Tune in to learn about Carolyn's entrepreneurial journey, the inspiration behind Tia, and the future of women's health.

Sit back, relax, and enjoy the conversation!

the Show Notes


Carolyn Witte, co-founder and CEO of Tia, shares her inspiring journey from working at Google to creating a revolutionary platform for women's healthcare. With a background in tech and a passion for addressing the shortcomings of the current healthcare system, Carolyn founded Tia to provide holistic, patient-centered care. Tia offers a blend of virtual and in-person services, ensuring women receive comprehensive healthcare tailored to their unique needs. Carolyn discusses the challenges of starting a healthcare company, the importance of patient trust and engagement, and the impact of the COVID-19 pandemic on healthcare delivery. The conversation explores her entrepreneurial experiences, the evolution of Tia's services, and her vision for the future of women's health.


women's healthcare, entrepreneurship, tech background, brand building, patient-centered care, healthcare innovation, COVID-19 pivot, Tia, Carolyn Witte


  1. Carolyn Witte’s journey from tech at Google to founding Tia is driven by a commitment to reimagining women's healthcare.
  2. Tia focuses on providing holistic, patient-centered care that addresses the unique needs of women.
  3. Building a healthcare brand involves understanding patient needs, listening to feedback, and maintaining a clear vision.
  4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Tia to adapt and thrive.
  5. Carolyn’s dedication to innovation and patient trust drives the success of Tia.

Sound Bites:

  • "I started Tia to transform the broken healthcare system and put women at the center of their care."
  • "Our goal is to provide holistic, patient-centered care that addresses the unique needs of women."
  • "Building a healthcare brand requires understanding patient needs and maintaining a clear vision."
  • "The COVID-19 pandemic highlighted the importance of adaptable, comprehensive healthcare services."
  • "Tia is about making healthcare more accessible, personalized, and effective for women."


00:00 - Carolyn’s Background and Journey-
Carolyn introduces herself and shares her journey from working at Google to founding Tia.

08:01 - The Inspiration Behind Tia-
Carolyn discusses the personal and professional experiences that inspired her to create Tia and the early days of the brand.

12:30 - Transitioning from Tech to Healthcare-
Carolyn explains her transition from the tech industry to starting a healthcare brand and the lessons learned.

23:17 - The Importance of Patient-Centered Care-
The conversation delves into how Tia emphasizes patient-centered care and holistic health services.

25:30 - Challenges and Opportunities During the Pandemic-
Carolyn talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Trust and Engagement-
Carolyn highlights Tia’s dedication to building patient trust and engagement through comprehensive services.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with patients authentically.

36:02 - The Vision for Tia-
Carolyn shares her vision for the future of Tia and her goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
Carolyn emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
Carolyn wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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