sophie bakalar & fable

sophie bakalar & fable

Merging Design and Function for Your Furry Friends

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we dive into the world of innovative pet gear with Sophie Bakalar, co-founder of Fable. Fable is a design-forward pet gear brand that aims to solve real-life problems for both pets and their owners. Sophie, along with her brother Jeremy, leveraged their backgrounds in consumer brand investing and product development to create a brand that stands out in the crowded pet market. From her early career in hedge funds to co-founding Fable, Sophie’s journey is filled with insights on identifying consumer trends and the importance of creating products that truly enhance the lives of pets and their humans. Join us as Sophie shares the story behind Fable, the challenges of product development, and her vision for the future of pet gear.

Tune in to discover how Fable is transforming the pet industry with thoughtful, problem-solving designs that look as good as they function.

Sit back, relax, and enjoy the conversation!

the Show Notes


Sophie Bakalar, co-founder of Fable, shares her inspiring journey from hedge fund trading to creating a design-forward pet gear brand. Fable offers innovative products that combine aesthetics with functionality, solving real-life problems for pets and their owners. Sophie discusses the evolution of Fable, the importance of understanding consumer needs, and the challenges of developing unique products in a competitive market. The conversation explores her entrepreneurial experiences, the development of Fable’s products, and her vision for the future of the pet industry.


pet gear, entrepreneurship, brand building, design-forward products, Fable, Sophie Bakalar


  1. Sophie Bakalar’s journey from hedge fund trading to co-founding Fable is driven by a passion for creating innovative, problem-solving pet gear.
  2. Fable focuses on providing high-quality products that combine aesthetics with functionality to enhance the lives of pets and their owners.
  3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
  4. The COVID-19 pandemic presented unique challenges but also opportunities for brands like Fable to adapt and thrive.
  5. Sophie’s dedication to innovative product design and consumer insights drives the success of Fable.

Sound Bites:

  • "Fable started as a way to create innovative pet gear that combines high-quality design and functionality."
  • "Our goal is to provide products that solve real-life problems for pets and their owners."
  • "Building a brand requires understanding market needs and staying true to your vision."
  • "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
  • "Fable is about providing stylish, problem-solving pet gear that people can trust and feel confident using."


00:00 - Sophie’s Background and Journey-
Sophie introduces herself and shares her journey from hedge fund trading to co-founding Fable.

08:01 - The Inspiration Behind Fable-
Sophie discusses the personal and professional experiences that inspired her to create Fable and the early days of the brand.

12:30 - Transitioning from Finance to Pet Gear-
Sophie explains her transition from working in finance to starting a pet gear brand and the lessons learned.

23:17 - The Importance of Design and Functionality-
The conversation delves into how Fable emphasizes combining aesthetics and functionality in its products.

25:30 - Challenges and Opportunities During the Pandemic-
Sophie talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Innovation-
Sophie highlights Fable’s dedication to creating high-quality, design-forward pet gear.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Fable-
Sophie shares her vision for the future of Fable and her goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
Sophie emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
Sophie wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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