emily schildt & pop up grocer

emily schildt & pop up grocer

From Digital Marketing to Curated Grocery Experiences

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are thrilled to welcome Emily Schildt, founder of Pop Up Grocer, a unique traveling grocery store that brings together the best in food, beverage, and home products. Emily's journey from digital marketing in the food industry to creating Pop Up Grocer is a testament to her innovative spirit and dedication to making grocery shopping an exciting and enjoyable experience. Pop Up Grocer has become a launching pad for over 100 carefully curated brands, providing a vibrant platform for new products to shine. Join us as Emily shares her story, the challenges of bootstrapping a business, and her vision for the future of retail in the new normal.

Tune in to discover Emily's entrepreneurial journey, the inspiration behind Pop Up Grocer, and what's next for this innovative retail concept.

Sit back, relax, and enjoy the conversation!

the Show Notes


Emily Schildt, founder of Pop Up Grocer, shares her inspiring journey from working in digital marketing for food startups to creating a traveling grocery store that showcases the best in food, beverage, and home products. With a background in social media and digital marketing, Emily launched Pop Up Grocer to provide a unique and enjoyable shopping experience that supports emerging brands. The store has become a platform for over 100 carefully curated products, offering a fresh take on grocery shopping. Emily discusses the challenges of starting a business, the importance of creating a welcoming and aesthetically pleasing environment, and the impact of the COVID-19 pandemic on her operations. The conversation explores her entrepreneurial experiences, the evolution of Pop Up Grocer, and her vision for the future.


traveling grocery store, entrepreneurship, brand building, food industry, digital marketing, Pop Up Grocer, Emily Schildt


  1. Emily Schildt’s journey from digital marketing to founding Pop Up Grocer is driven by a passion for food and innovation.
  2. Pop Up Grocer focuses on creating a unique shopping experience that supports emerging brands and provides a vibrant, welcoming environment.
  3. Building a brand involves understanding market needs, listening to consumer feedback, and maintaining a clear vision.
  4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Pop Up Grocer to adapt and thrive.
  5. Emily’s dedication to innovation and creating a supportive platform for new products drives the success of Pop Up Grocer.

Sound Bites:

  • "Pop Up Grocer started as a way to create a grocery store that I wanted to shop in, with a focus on discovery and aesthetics."
  • "Our goal is to support emerging brands and provide a unique, enjoyable shopping experience."
  • "Building a brand requires understanding market needs and staying true to your vision."
  • "The COVID-19 pandemic highlighted the importance of adaptability and innovation in retail."
  • "Pop Up Grocer is about creating a welcoming, aesthetically pleasing environment for discovering new products."


00:00 - Emily’s Background and Journey-
Emily introduces herself and shares her journey from digital marketing in the food industry to founding Pop Up Grocer.

08:01 - The Inspiration Behind Pop Up Grocer-
Emily discusses the personal and professional experiences that inspired her to create Pop Up Grocer and the early days of the store.

12:30 - Transitioning from Marketing to Entrepreneurship-
Emily explains her transition from digital marketing to starting a traveling grocery store and the lessons learned.

23:17 - The Importance of Aesthetics and Support-
The conversation delves into how Pop Up Grocer emphasizes creating a welcoming, aesthetically pleasing environment and supporting emerging brands.

25:30 - Challenges and Opportunities During the Pandemic-
Emily talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Innovation and Quality-
Emily highlights Pop Up Grocer’s dedication to creating high-quality, innovative retail experiences.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Pop Up Grocer-
Emily shares her vision for the future of Pop Up Grocer and her goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
Emily emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
Emily wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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