natalie holloway + max kislevitz & bala

natalie holloway + max kislevitz & bala

From Advertising to Fitness Innovation

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are excited to welcome Natalie Holloway and Max Kislevitz, co-founders of Bala. Launched in 2018, Bala has transformed the fitness industry with its beautifully designed workout accessories, most notably the Bala Bangles. Natalie and Max's journey from advertising professionals to fitness innovators began during a world travel adventure, where they conceptualized the idea of stylish, functional fitness accessories. With a mission to make exercise enjoyable and aesthetically pleasing, Bala has attracted a devoted following and has been featured on Shark Tank. Join us as Natalie and Max share their story, the evolution of Bala, and their vision for the future of fitness.

Tune in to discover Natalie and Max's entrepreneurial journey, the inspiration behind Bala, and what's next for this innovative brand.

Sit back, relax, and enjoy the conversation!

the Show Notes


Natalie Holloway and Max Kislevitz, co-founders of Bala, share their inspiring journey from advertising professionals to creating a stylish fitness brand. Launched in 2018, Bala focuses on designing beautifully functional workout accessories that elevate everyday exercise routines. The idea for Bala Bangles was born during a world travel adventure, leading Natalie and Max to reimagine traditional fitness accessories with a modern, aesthetic twist. They discuss the evolution of Bala, the importance of design in fitness, and the impact of their appearance on Shark Tank. The conversation explores their entrepreneurial challenges, the development of Bala's products, and their vision for the future.


stylish fitness, entrepreneurship, brand building, fitness innovation, Bala, Natalie Holloway, Max Kislevitz


  1. Natalie Holloway and Max Kislevitz’s journey from advertising to founding Bala is driven by a passion for design and fitness.
  2. Bala focuses on creating high-quality, stylish fitness accessories that make exercise enjoyable and aesthetically pleasing.
  3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
  4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Bala to adapt and thrive.
  5. Natalie and Max’s dedication to innovation and design drives the success of Bala.

Sound Bites:

  • "Bala started as a way to create stylish, functional fitness accessories that elevate everyday exercise."
  • "Our goal is to provide high-quality, beautifully designed fitness products that people can enjoy using."
  • "Building a brand requires understanding market needs and staying true to your vision."
  • "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
  • "Bala is about providing stylish, effective fitness solutions that people can trust and feel confident using."


00:00 - Natalie and Max’s Background and Journey-
Natalie and Max introduce themselves and share their journey from working in advertising to founding Bala.

08:01 - The Inspiration Behind Bala-
Natalie and Max discuss the personal and professional experiences that inspired them to create Bala and the early days of the brand.

12:30 - Transitioning from Advertising to Fitness Innovation-
Natalie and Max explain their transition from the advertising industry to starting a stylish fitness brand and the lessons learned.

23:17 - The Importance of Design and Functionality-
The conversation delves into how Bala emphasizes stylish, functional design in its products.

25:30 - Challenges and Opportunities During the Pandemic-
Natalie and Max talk about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Innovation-
Natalie and Max highlight Bala’s dedication to creating high-quality, stylish fitness products.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Bala-
Natalie and Max share their vision for the future of Bala and their goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
Natalie and Max emphasize the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
Natalie and Max wrap up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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