michael tierney & stuffed puffs

michael tierney & stuffed puffs

Reinventing Marshmallows for the Modern Age

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we sit down with Michael Tierney, founder and CEO of Stuffed Puffs, a brand that's revolutionizing the marshmallow industry by filling them with chocolate. Michael's journey from fine dining to creating an innovative consumer packaged good is a tale of perseverance, creativity, and relentless optimism. We'll explore how his culinary background and entrepreneurial spirit led to the creation of Stuffed Puffs, the challenges he faced in manufacturing, and his vision for the future. Join us as Michael shares pivotal moments, lessons learned, and what makes Stuffed Puffs a standout in the confectionery market.

Tune in to hear Michael's insights on entrepreneurship, the inspiration behind Stuffed Puffs, and the exciting plans ahead for the brand.

Sit back, relax, and enjoy the conversation!

The Show Notes


Michael Tierney, founder and CEO of Stuffed Puffs, shares his inspiring journey from fine dining to creating a successful marshmallow brand. Michael discusses his passion for culinary arts, the experiences that shaped his vision, and the creation of Stuffed Puffs. He highlights the importance of innovation, authenticity, and consumer connection in building his brand. The conversation explores the entrepreneurial lessons Michael has learned, the development of Stuffed Puffs' unique products, and the future of the brand.


marshmallow brand, fine dining, entrepreneurship, culinary arts, innovation, consumer packaged goods, brand building, authenticity, consumer connection


  1. Michael Tierney's journey from fine dining to founding Stuffed Puffs is marked by innovation and determination.
  2. Stuffed Puffs integrates creativity and flavor into marshmallows filled with chocolate, emphasizing authenticity and consumer connection.
  3. Michael's diverse experiences have significantly shaped his approach to business and product development.
  4. Building a brand involves creating a strong connection with consumers and staying true to core values.
  5. Stuffed Puffs' commitment to innovation and quality is reflected in its unique products and storytelling.
  6. Persistence and resourcefulness are essential for long-term success in the competitive confectionery market.

Sound Bites:

  • "I started Stuffed Puffs out of a passion for creating a better s'more experience and a desire to innovate in the confectionery industry."
  • "Stuffed Puffs are inspired by my love for culinary creativity and the challenge of reinventing classic treats."
  • "Building a brand is about staying true to your values and creating a strong connection with your audience."
  • "I believe in following my intuition and staying committed to my vision, no matter what others say."
  • "Our marshmallows are not just about taste; they're about creating a fun and memorable experience for everyone."


00:00 - Michael's Background and Journey-
Michael introduces himself and shares his journey from fine dining to founding Stuffed Puffs.

08:01 - The Inspiration Behind Stuffed Puffs-
Michael discusses the personal and professional experiences that inspired him to create Stuffed Puffs.

12:30 - Transition from Fine Dining to Confectionery Entrepreneurship-
Michael explains his career shift and the lessons he learned along the way.

23:17 - Importance of Innovation and Consumer Connection-
The conversation delves into how innovation and consumer connection have shaped Stuffed Puffs' brand identity.

25:30 - Challenges and Opportunities in the Confectionery Industry-
Michael talks about the challenges and opportunities of building a marshmallow brand and launching new products.

27:26 - Commitment to Quality and Creativity-
Michael highlights Stuffed Puffs' dedication to creating unique marshmallow products and delightful experiences.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of staying true to core values and connecting with consumers.

36:02 - The Vision for Stuffed Puffs-
Michael shares his vision for the future of Stuffed Puffs and his goals for the brand.

47:37 - Persistence and Resourcefulness in Entrepreneurship-
Michael emphasizes the need for persistence and resourcefulness in achieving long-term success.

51:43 - Final Thoughts and Insights-
Michael wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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