max greenberg & stoggles

max greenberg & stoggles

Making Safety Stylish

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are excited to welcome Max Greenberg, the co-founder of Stoggles, a company that is transforming the way we think about eye protection. With a mission to make safety stylish, Stoggles offers a range of modern, fashionable protective eyewear designed for everyday use. Max shares his journey from working in tech to co-founding Stoggles, the inspiration behind the brand, and the challenges they faced in launching during a global pandemic. We explore how Stoggles is bridging the gap between fashion and functionality, making protective eyewear accessible and appealing to all.

Tune in to learn how Max and his team are setting new standards in eye protection and what’s next for Stoggles.

Sit back, relax, and enjoy the conversation!

the Show Notes


Max Greenberg, co-founder of Stoggles, shares his inspiring journey from working in tech to founding a company that makes stylish and functional protective eyewear. Stoggles aims to bridge the gap between fashion and safety, offering modern protective eyewear designed for everyday use. Max discusses the evolution of Stoggles, the importance of eye protection, and the challenges of launching a brand during the COVID-19 pandemic. The conversation explores his entrepreneurial experiences, the development of Stoggles' products, and his vision for the future.


eye protection, stylish eyewear, entrepreneurship, brand building, Stoggles, Max Greenberg


  1. Max Greenberg’s journey from tech to founding Stoggles is driven by a passion for creating stylish and functional protective eyewear.
  2. Stoggles focuses on providing high-quality, fashionable eye protection that promotes safety and style.
  3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
  4. The COVID-19 pandemic presented unique challenges but also opportunities for brands like Stoggles to adapt and thrive.
  5. Max’s dedication to innovative eyewear design and safety drives the success of Stoggles.

Sound Bites:

  • "Stoggles started as a way to create stylish protective eyewear that combines fashion and safety."
  • "Our goal is to provide high-quality, fashionable eye protection that people can trust and enjoy."
  • "Building a brand requires understanding market needs and staying true to your vision."
  • "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
  • "Stoggles is about providing stylish, functional eye protection solutions that people can trust and feel confident using."


00:00 - Max’s Background and Journey-
Max introduces himself and shares his journey from working in tech to founding Stoggles.

08:01 - The Inspiration Behind Stoggles-
Max discusses the personal and professional experiences that inspired him to create Stoggles and the early days of the brand.

12:30 - Transitioning from Tech to Eyewear Entrepreneurship-
Max explains his transition from working in tech to starting an eyewear brand and the lessons learned.

23:17 - The Importance of Stylish Protective Eyewear-
The conversation delves into how Stoggles emphasizes fashion and functionality in its protective eyewear products.

25:30 - Challenges and Opportunities During the Pandemic-
Max talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Innovation-
Max highlights Stoggles’ dedication to creating high-quality, stylish protective eyewear.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Stoggles-
Max shares his vision for the future of Stoggles and his goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
Max emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
Max wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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