éva goicochea & maude

éva goicochea & maude

From Legislative Aid to Sexual Wellness Innovator

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are delighted to welcome Éva Goicochea, the visionary founder of Maude, a modern sexual wellness company. Éva’s journey from working as a legislative aid in healthcare to creating a brand that is transforming the sexual wellness industry is a story of passion, resilience, and innovation. Inspired by her diverse background in marketing, healthcare, and brand strategy, Éva launched Maude to destigmatize and modernize the industry with a focus on inclusivity and quality. Join us as Éva shares her story, the challenges of building a brand from the ground up, and her mission to create a better, more inclusive sexual wellness experience for everyone.

Tune in to discover Éva's entrepreneurial journey, the inspiration behind Maude, and what's next for this groundbreaking brand.

Sit back, relax, and enjoy the conversation!

the Show Notes


Éva Goicochea, founder of Maude, shares her inspiring journey from working as a legislative aid in healthcare to creating a modern sexual wellness brand. With a background in marketing and brand strategy, Éva launched Maude to destigmatize and modernize the sexual wellness industry. The brand focuses on inclusivity, quality, and simplicity, offering a range of products designed to enhance intimacy and well-being. Éva discusses the challenges of building a brand, the importance of staying true to one’s values, and the impact of the COVID-19 pandemic on her business. The conversation explores her entrepreneurial experiences, the development of Maude's products, and her vision for the future.


sexual wellness, entrepreneurship, brand building, inclusivity, modern intimacy, Maude, Éva Goicochea


  1. Éva Goicochea’s journey from legislative aid to founding Maude is driven by a passion for inclusivity and modern intimacy.
  2. Maude focuses on creating high-quality sexual wellness products that are simple, inclusive, and accessible.
  3. Building a brand involves understanding market needs, listening to consumer feedback, and maintaining a clear vision.
  4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Maude to adapt and thrive.
  5. Éva’s dedication to quality and inclusivity drives the success of Maude.

Sound Bites:

  • "Maude started as a way to create a more inclusive, modern sexual wellness brand that everyone can feel comfortable using."
  • "Our goal is to create products that are simple, high-quality, and truly inclusive."
  • "Building a brand requires understanding market needs and staying true to your vision."
  • "The COVID-19 pandemic highlighted the importance of adaptability and authenticity in business."
  • "Maude is about destigmatizing sexual wellness and creating a better experience for everyone."


00:00 - Éva’s Background and Journey-
Éva introduces herself and shares her journey from legislative aid in healthcare to founding Maude.

08:01 - The Inspiration Behind Maude-
Éva discusses the personal and professional experiences that inspired her to create Maude and the early days of the brand.

12:30 - Transitioning from Healthcare to Entrepreneurship-
Éva explains her transition from the healthcare industry to starting a sexual wellness brand and the lessons learned.

23:17 - The Importance of Inclusivity and Modern Intimacy-
The conversation delves into how Maude emphasizes inclusivity and modern intimacy in its products and branding.

25:30 - Challenges and Opportunities During the Pandemic-
Éva talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Simplicity-
Éva highlights Maude's dedication to high-quality materials and simple, effective designs.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Maude-
Éva shares her vision for the future of Maude and her goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
Éva emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
Éva wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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