marie kouadio + alice lin & eadem

marie kouadio + alice lin & eadem

From Tech to Beauty: Eadem's Mission for Inclusive Skincare

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are excited to welcome Marie Kouadio and Alice Lin, co-founders of Eadem, a skincare brand dedicated to addressing the needs of women of color. With backgrounds in tech at Google, Marie and Alice leveraged their expertise in operations, brand marketing, and consumer insights to create Eadem. Their focus on building a community through shared experiences and storytelling led to the creation of clean, clinically tested skincare products designed specifically for diverse skin tones. Join us as Marie and Alice share their journey from tech to beauty, the challenges of formulating products for women of color, and their vision for Eadem’s future.

Tune in to learn how Eadem is redefining beauty standards with its inclusive approach and commitment to quality.

Sit back, relax, and enjoy the conversation!

The Show Notes


Marie Kouadio and Alice Lin, co-founders of Eadem, discuss their transition from tech at Google to creating a skincare brand focused on women of color. They share insights into their journey, the importance of community building, and their dedication to developing clean, clinically tested products that cater to the unique needs of diverse skin tones. The conversation covers their entrepreneurial experiences, the challenges of starting a business, and their vision for Eadem’s future.


inclusive skincare, entrepreneurship, brand building, women of color, Eadem, Marie Kouadio, Alice Lin


  1. Marie Kouadio and Alice Lin’s journey from tech to founding Eadem is driven by a passion for creating inclusive skincare products.
  2. Eadem focuses on providing high-quality, clean, and clinically tested skincare products designed for women of color.
  3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
  4. The journey from concept to launch requires overcoming numerous challenges and making key decisions along the way.
  5. Marie and Alice’s dedication to innovation, quality, and inclusivity drives the success of Eadem.

Sound Bites:

  • "Creating Eadem allowed us to blend our passion for skincare with the goal of making inclusive beauty products."
  • "Our goal is to provide high-quality, clinically tested skincare products that women of color can trust and enjoy."
  • "Building a brand requires understanding market needs and staying true to your vision."
  • "The journey from concept to launch involves many challenges and key decisions."
  • "Eadem is about providing effective, inclusive skincare solutions that people can trust and feel confident using."


00:00 - Marie and Alice’s Background and Journey-
Marie and Alice introduce themselves and share their journey from tech at Google to founding Eadem.

08:01 - The Inspiration Behind Eadem-
Marie and Alice discuss the personal and professional experiences that inspired them to create Eadem and the early days of their brand.

12:30 - Transitioning from Tech to Beauty-
Marie and Alice explain their transition from working in tech to starting a skincare brand and the lessons learned.

23:17 - The Importance of Inclusive Skincare-
The conversation delves into how Eadem emphasizes developing skincare products that cater to the unique needs of women of color.

25:30 - Challenges and Opportunities in Business-
Marie and Alice talk about the challenges of starting and scaling a business and the opportunities that arose along the way.

27:26 - Commitment to Quality and Innovation-
Marie and Alice highlight their brand’s dedication to creating high-quality, clinically tested skincare products.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Eadem-
Marie and Alice share their vision for the future of Eadem and their goals for the business.

47:37 - Patience and Persistence in Entrepreneurship-
Marie and Alice emphasize the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
Marie and Alice wrap up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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