louise vongerichten ulukaya & mon coeur

louise vongerichten ulukaya & mon coeur

From Hospitality to Eco-Friendly Kids' Fashion

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are delighted to welcome Louise Vongerichten Ulukaya, founder of Mon Coeur, a playful and hyper-sustainable kids' clothing brand. Louise's journey from the hospitality industry to creating a brand dedicated to sustainability is both inspiring and impactful. With Mon Coeur, she is committed to producing 100% upcycled materials, ensuring that every piece of clothing is as gentle on the planet as it is on the skin. Join us as Louise shares her entrepreneurial journey, the challenges of building a truly sustainable brand, and her vision for the future of children's fashion.

Tune in to discover how Louise turned her passion for sustainability into a thriving business, and what's next for Mon Coeur in the world of eco-friendly kids' clothing.

Sit back, relax, and enjoy the conversation!

the Show Notes


Louise Vongerichten Ulukaya, founder of Mon Coeur, shares her inspiring journey from the hospitality industry to creating a sustainable kids' clothing brand. Mon Coeur focuses on using 100% upcycled materials, ensuring that every piece of clothing is environmentally friendly and ethically produced. Louise discusses the evolution of Mon Coeur, the importance of sustainability in fashion, and the challenges of building a brand in the competitive kids' clothing market. The conversation explores her entrepreneurial experiences, the development of Mon Coeur's products, and her vision for the future.


sustainable fashion, entrepreneurship, brand building, upcycled materials, Mon Coeur, Louise Vongerichten Ulukaya


  1. Louise Vongerichten Ulukaya’s journey from hospitality to founding Mon Coeur is driven by a passion for sustainability and ethical production.
  2. Mon Coeur focuses on creating high-quality, playful kids' clothing made from 100% upcycled materials, promoting overall well-being and environmental consciousness.
  3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
  4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Mon Coeur to adapt and thrive.
  5. Louise’s dedication to sustainability and innovative formulations drives the success of Mon Coeur.

Sound Bites:

  • "Mon Coeur started as a way to create sustainable kids' clothing that combines playfulness and environmental consciousness."
  • "Our goal is to provide high-quality, eco-friendly clothing that people can trust and enjoy."
  • "Building a brand requires understanding market needs and staying true to your vision."
  • "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
  • "Mon Coeur is about providing sustainable, playful kids' clothing solutions that people can trust and feel confident using."


00:00 - Louise’s Background and Journey-
Louise introduces herself and shares her journey from the hospitality industry to founding Mon Coeur.

08:01 - The Inspiration Behind Mon Coeur-
Louise discusses the personal and professional experiences that inspired her to create Mon Coeur and the early days of the brand.

12:30 - Transitioning from Hospitality to Sustainable Fashion Entrepreneurship-
Louise explains her transition from hospitality to starting a sustainable kids' clothing brand and the lessons learned.

23:17 - The Importance of Upcycled Materials and Sustainability-
The conversation delves into how Mon Coeur emphasizes upcycled materials and sustainable production in its products.

25:30 - Challenges and Opportunities During the Pandemic-
Louise talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Innovation-
Louise highlights Mon Coeur’s dedication to creating high-quality, playful kids' clothing.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Mon Coeur-
Louise shares her vision for the future of Mon Coeur and her goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
Louise emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
Louise wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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