lisa odenweller & kroma wellness

lisa odenweller & kroma wellness

From Wellness Enthusiast to Wellness Innovator: The Rise of Kroma Wellness

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are thrilled to have Lisa Odenweller, founder of Kroma Wellness, a brand offering a range of high-quality, nutrient-dense products designed to support a healthy lifestyle. Lisa shares her journey from her initial foray into wellness with her first brand, Beaming, to creating Kroma Wellness. Inspired by her passion for health and the transformative power of food, Lisa set out to create products that are not only nutritious but also delicious and convenient. Kroma Wellness launched with 19 products, including the popular 5-Day Reset program, and has quickly gained a following for its innovative approach to wellness.

Tune in to learn how Lisa's dedication to quality, simplicity, and taste is helping people lead healthier lives with ease.

Sit back, relax, and enjoy the conversation!

The Show Notes


Lisa Odenweller, founder of Kroma Wellness, discusses her journey from the wellness brand Beaming to the creation of Kroma Wellness. Kroma offers a variety of nutrient-dense, easy-to-use products aimed at supporting a healthy lifestyle. Lisa explains her inspiration behind the brand, the challenges of product development, and the importance of making wellness accessible and enjoyable. The conversation covers her entrepreneurial experiences, the impact of wellness on her life, and her vision for Kroma's future.


wellness, entrepreneurship, brand building, superfoods, Kroma Wellness, Lisa Odenweller


  1. Lisa Odenweller's journey from Beaming to founding Kroma Wellness is driven by a passion for making wellness accessible and enjoyable.
  2. Kroma Wellness focuses on providing high-quality, nutrient-dense products that are easy to incorporate into daily life.
  3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
  4. The journey from concept to launch requires overcoming numerous challenges and making key decisions along the way.
  5. Lisa's dedication to innovation, quality, and simplicity drives the success of Kroma Wellness.

Sound Bites:

  • "Creating Kroma Wellness allowed me to blend my passion for wellness with the goal of making healthy living easy and enjoyable."
  • "Our goal is to provide high-quality, nutrient-dense products that people can trust and enjoy."
  • "Building a brand requires understanding market needs and staying true to your vision."
  • "The journey from concept to launch involves many challenges and key decisions."
  • "Kroma Wellness is about providing delicious, convenient wellness solutions that people can trust and feel confident using."


00:00 - Lisa’s Background and Journey-
Lisa introduces herself and shares her journey from wellness enthusiast to founder of Kroma Wellness.

08:01 - The Inspiration Behind Kroma Wellness-
Lisa discusses the personal and professional experiences that inspired her to create Kroma Wellness and the early days of her brand.

12:30 - Transitioning from Beaming to Kroma-
Lisa explains her transition from her first wellness brand, Beaming, to starting Kroma Wellness and the lessons learned.

23:17 - The Importance of Nutrient-Dense Products-
The conversation delves into how Kroma emphasizes nutrient-dense ingredients to create healthier products.

25:30 - Challenges and Opportunities in Wellness-
Lisa talks about the challenges of starting and scaling a wellness brand and the opportunities that arose along the way.

27:26 - Commitment to Quality and Innovation-
Lisa highlights her brand’s dedication to creating high-quality, nutrient-dense products.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Kroma Wellness-
Lisa shares her vision for the future of Kroma Wellness and her goals for the business.

47:37 - Patience and Persistence in Entrepreneurship-
Lisa emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
Lisa wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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