lily galef & hilma

lily galef & hilma

From Vogue to Modern Medicine Cabinet Essentials

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are thrilled to welcome Lily Galef, co-founder of Hilma, a company dedicated to creating natural, science-backed remedies for common ailments. Lily's journey from working at prestigious media companies like Vogue and Refinery29 to founding Hilma is a testament to her passion for health and wellness. The idea for Hilma was sparked by the realization that traditional over-the-counter remedies were outdated and not aligned with the modern consumer's preference for natural, clean products. Join us as Lily shares the story behind Hilma, the rigorous research and development process, and the brand's commitment to clinical validation.

Tune in to discover Lily's entrepreneurial journey, the inspiration behind Hilma, and what's next for this innovative health brand.

Sit back, relax, and enjoy the conversation!

the Show Notes


Lily Galef, co-founder of Hilma, shares her inspiring journey from working in media at Vogue and Refinery29 to creating a brand dedicated to natural, science-backed remedies. Hilma focuses on reimagining traditional over-the-counter products with clean, effective ingredients. Lily discusses the evolution of Hilma, the importance of clinical validation, and the challenges of building a health brand. The conversation explores her entrepreneurial experiences, the rigorous research and development process, and her vision for the future of Hilma.


natural remedies, entrepreneurship, brand building, clinical validation, Hilma, Lily Galef


  1. Lily Galef’s journey from media to founding Hilma is driven by a passion for natural, effective health solutions.
  2. Hilma focuses on creating high-quality products with clean ingredients, backed by rigorous clinical research.
  3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
  4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Hilma to adapt and thrive.
  5. Lily’s dedication to quality and scientific validation drives the success of Hilma.

Sound Bites:

  • "Hilma started as a way to create natural remedies that reimagine medicine cabinet essentials with clean, effective ingredients."
  • "Our goal is to provide high-quality, science-backed health products that people can trust and feel good about using."
  • "Building a brand requires understanding market needs and staying true to your vision."
  • "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
  • "Hilma is about providing natural, clinically validated health solutions for the modern consumer."


00:00 - Lily’s Background and Journey-
Lily introduces herself and shares her journey from working in media to founding Hilma.

08:01 - The Inspiration Behind Hilma-
Lily discusses the personal and professional experiences that inspired her to create Hilma and the early days of the brand.

12:30 - Transitioning from Media to Health Innovation-
Lily explains her transition from the media industry to starting a natural remedies brand and the lessons learned.

23:17 - The Importance of Clean Ingredients and Clinical Validation-
The conversation delves into how Hilma emphasizes clean, effective ingredients and rigorous clinical validation in its products.

25:30 - Challenges and Opportunities During the Pandemic-
Lily talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Innovation-
Lily highlights Hilma’s dedication to creating high-quality, science-backed health products.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Hilma-
Lily shares her vision for the future of Hilma and her goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
Lily emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
Lily wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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