lauren haynes & wooden spoon herbs

lauren haynes & wooden spoon herbs

From Rural Alabama to Modern Herbalism

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we dive into the fascinating journey of Lauren Haynes, founder and clinical herbalist behind Wooden Spoon Herbs, a brand dedicated to bringing the healing power of plants to the people. Lauren’s path from living in rural Alabama and bootstrapping her business with just $200 to creating a thriving herbal company is both inspiring and unique. We'll explore how her passion for herbalism and her deep connection to nature led to the creation of Wooden Spoon Herbs, the challenges she faced, and her vision for the future. Join us as Lauren shares pivotal moments, lessons learned, and what makes Wooden Spoon Herbs stand out in the wellness industry.

Tune in to hear Lauren’s insights on entrepreneurship, the inspiration behind her products, and the exciting plans ahead for the brand.

Sit back, relax, and enjoy the conversation!

The Show Notes


Lauren Haynes, founder of Wooden Spoon Herbs, shares her inspiring journey from living in rural Alabama and bootstrapping her business with just $200 to creating a successful herbal brand. Lauren discusses her passion for herbalism, the experiences that shaped her vision, and the creation of Wooden Spoon Herbs. She highlights the importance of innovation, authenticity, and consumer connection in building her brand. The conversation explores the entrepreneurial lessons Lauren has learned, the development of Wooden Spoon Herbs' unique products, and the future of the brand.


herbal brand, herbalism, entrepreneurship, rural Alabama, wellness, brand building, innovation, consumer connection


  1. Lauren Haynes’ journey from rural Alabama to founding Wooden Spoon Herbs is marked by innovation and determination.
  2. Wooden Spoon Herbs integrates the healing power of plants into modern wellness products, emphasizing authenticity and consumer connection.
  3. Lauren's diverse experiences have significantly shaped her approach to business and product development.
  4. Building a brand involves creating a strong connection with consumers and staying true to core values.
  5. Wooden Spoon Herbs' commitment to innovation and quality is reflected in its unique products and storytelling.
  6. Persistence and resourcefulness are essential for long-term success in the competitive wellness market.

Sound Bites:

  • "I started Wooden Spoon Herbs out of a passion for herbalism and a desire to bring the healing power of plants to the people."
  • "Wooden Spoon Herbs’ products are inspired by my love for nature and the challenge of creating effective herbal remedies."
  • "Building a brand is about staying true to your values and creating a strong connection with your audience."
  • "I believe in following my intuition and staying committed to my vision, no matter what others say."
  • "Herbalism is not just about health; it’s about creating a holistic experience that enhances overall wellness."


00:00 - Lauren's Background and Journey-
Lauren introduces herself and shares her journey from rural Alabama to founding Wooden Spoon Herbs.

08:01 - The Inspiration Behind Wooden Spoon Herbs-
Lauren discusses the personal and professional experiences that inspired her to create Wooden Spoon Herbs.

12:30 - Transition from Rural Living to Herbal Entrepreneurship-
Lauren explains her career shift and the lessons she learned along the way.

23:17 - Importance of Innovation and Consumer Connection-
The conversation delves into how innovation and consumer connection have shaped Wooden Spoon Herbs' brand identity.

25:30 - Challenges and Opportunities in the Herbal Industry-
Lauren talks about the challenges and opportunities of building an herbal brand and launching new products.

27:26 - Commitment to Quality and Nature-
Lauren highlights Wooden Spoon Herbs' dedication to creating unique herbal products and promoting wellness.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of staying true to core values and connecting with consumers.

36:02 - The Vision for Wooden Spoon Herbs-
Lauren shares her vision for the future of Wooden Spoon Herbs and her goals for the brand.

47:37 - Persistence and Resourcefulness in Entrepreneurship-
Lauren emphasizes the need for persistence and resourcefulness in achieving long-term success.

51:43 - Final Thoughts and Insights-
Lauren wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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