katie tyson & hive

katie tyson & hive

From Advertising to Impactful E-Commerce

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are excited to introduce Katie Tyson, the co-founder and Chief Commercial Officer of Hive Brands. Hive is pioneering the first online marketplace that makes it easy to buy what you believe in by curating brands that craft excellent products while improving the world around us. Katie’s background in advertising and personal coaching, combined with her passion for sustainability, led her to co-found Hive, a marketplace that supports sustainability startups. Join us as we explore Katie's journey, the challenges of building Hive, and her vision for creating an impactful business.

Tune in to hear Katie’s insights on entrepreneurship, the inspiration behind Hive Brands, and the exciting plans ahead for the company.

Sit back, relax, and enjoy the conversation!

The Show Notes


Katie Tyson, co-founder and Chief Commercial Officer of Hive Brands, shares her inspiring journey from a successful career in advertising and coaching to creating a thriving online marketplace. Katie discusses her passion for sustainability, the experiences that shaped her vision, and the creation of Hive Brands. The conversation highlights the importance of innovation, authenticity, and consumer connection in building her brand. Katie also delves into the entrepreneurial lessons learned, the development of Hive’s unique marketplace, and the future of the brand.


sustainability, e-commerce, advertising, personal coaching, brand building, consumer connection, innovation


  1. Katie Tyson’s journey from advertising to founding Hive Brands is marked by innovation and determination.
  2. Hive Brands integrates sustainability and quality into its curated marketplace, emphasizing authenticity and consumer connection.
  3. Katie's diverse experiences have significantly shaped her approach to business and product development.
  4. Building a brand involves creating a strong connection with consumers and staying true to core values.
  5. Hive’s commitment to innovation and quality is reflected in its unique marketplace and storytelling.
  6. Persistence and resourcefulness are essential for long-term success in the competitive e-commerce market.

Sound Bites:

  • "Hive Brands is all about creating an online marketplace that supports sustainable and impactful brands."
  • "We believe that shopping sustainably should be easy and enjoyable for everyone."
  • "Building a brand is about staying true to your values and creating a strong connection with your audience."
  • "Innovation and thoughtful curation drive our product selection process."
  • "Our goal is to make sustainable shopping accessible and impactful for all consumers."


00:00 - Katie’s Background and Journey-
Katie introduces herself and shares her journey from advertising and coaching to founding Hive Brands.

08:01 - The Inspiration Behind Hive Brands-
Katie discusses the personal and professional experiences that inspired her to create Hive Brands.

12:30 - Transition from Corporate to E-Commerce Entrepreneurship-
Katie explains her career shift and the lessons she learned along the way.

23:17 - Importance of Innovation and Consumer Connection-
The conversation delves into how innovation and consumer connection have shaped Hive’s brand identity.

25:30 - Challenges and Opportunities in the E-Commerce Industry-
Katie talks about the challenges and opportunities of building an online marketplace and launching new products.

27:26 - Commitment to Quality and Sustainability-
Katie highlights Hive’s dedication to curating unique products and promoting sustainability.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of staying true to core values and connecting with consumers.

36:02 - The Vision for Hive Brands-
Katie shares her vision for the future of Hive Brands and her goals for the company.

47:37 - Persistence and Resourcefulness in Entrepreneurship-
Katie emphasizes the need for persistence and resourcefulness in achieving long-term success.

51:43 - Final Thoughts and Insights-
Katie wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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