justin seidenfeld + lucas lappe & doris dev

justin seidenfeld + lucas lappe & doris dev

From Quirky Beginnings to Creating Modern Solutions

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are excited to welcome Justin Seidenfeld and Lucas Lappe, co-founders of Doris Dev. Their journey from working at the innovative yet tumultuous startup Quirky to launching their own product design and development company is a testament to their resilience and vision. Since its inception in 2017, Doris Dev has helped bring numerous ideas to market, including their successful venture, Canopy, a modern humidifier brand. With a unique blend of technical expertise and a deep understanding of product development, Justin and Lucas have built a company that transforms concepts into reality. Join us as they share the story behind Doris Dev, the lessons learned from their Quirky days, and their vision for the future.

Tune in to discover Justin and Lucas's entrepreneurial journey, the inspiration behind Doris Dev, and what's next for this dynamic duo.

Sit back, relax, and enjoy the conversation!

the Show Notes


Justin Seidenfeld and Lucas Lappe, co-founders of Doris Dev, share their inspiring journey from working at the innovative startup Quirky to creating a successful product design and development company. Doris Dev focuses on helping entrepreneurs and startups bring their ideas to market by providing end-to-end services, from concept to distribution. Justin and Lucas discuss the evolution of Doris Dev, the importance of quick decision-making, and the challenges of bootstrapping a business. The conversation explores their entrepreneurial experiences, the development of Doris Dev's services, and their vision for the future.


product development, entrepreneurship, brand building, Doris Dev, Justin Seidenfeld, Lucas Lappe


  1. Justin Seidenfeld and Lucas Lappe’s journey from Quirky to founding Doris Dev is driven by a passion for innovative product development and quick decision-making.
  2. Doris Dev focuses on providing end-to-end services that help entrepreneurs and startups bring their ideas to market efficiently and effectively.
  3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
  4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Doris Dev to adapt and thrive.
  5. Justin and Lucas’s dedication to quality and innovation drives the success of Doris Dev.

Sound Bites:

  • "Doris Dev started as a way to help entrepreneurs and startups bring their ideas to market efficiently and effectively."
  • "Our goal is to provide end-to-end product development services that people can trust and rely on."
  • "Building a brand requires understanding market needs and staying true to your vision."
  • "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
  • "Doris Dev is about providing innovative, effective product solutions that people can trust and feel confident using."


00:00 - Justin and Lucas’s Background and Journey-
Justin and Lucas introduce themselves and share their journey from working at Quirky to founding Doris Dev.

08:01 - The Inspiration Behind Doris Dev-
Justin and Lucas discuss the personal and professional experiences that inspired them to create Doris Dev and the early days of the brand.

12:30 - Transitioning from Quirky to Product Development Entrepreneurship-
Justin and Lucas explain their transition from Quirky to starting a product development company and the lessons learned.

23:17 - The Importance of Quick Decision-
Making and Quality Products
The conversation delves into how Doris Dev emphasizes quick decision-making and high-quality products in its services.

25:30 - Challenges and Opportunities During the Pandemic-
Justin and Lucas talk about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Innovation-
Justin and Lucas highlight Doris Dev’s dedication to creating high-quality, innovative product solutions.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Doris Dev-
Justin and Lucas share their vision for the future of Doris Dev and their goals for the company.

47:37 - Patience and Persistence in Entrepreneurship-
Justin and Lucas emphasize the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
Justin and Lucas wrap up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

Oops! Something went wrong while submitting the form.