simon huck & judy

simon huck & judy

From Celebrity PR to Emergency Preparedness

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we have the privilege of speaking with Simon Huck, the innovative founder of Judy, a brand dedicated to emergency preparedness. Simon's journey from working in celebrity PR to founding Judy is a story of resilience, innovation, and a commitment to helping people feel safer. After witnessing numerous emergencies and the lack of preparedness among families, Simon realized the need for a brand that could provide both the tools and education necessary for emergency situations. Judy is designed to be accessible, functional, and easy to use, making emergency preparedness a priority for everyone. Join us as Simon shares his journey, the challenges of building a brand from the ground up, and his vision for the future of Judy.

Tune in to discover Simon's entrepreneurial journey, the story behind Judy, and how they are making a significant impact on emergency preparedness.

Sit back, relax, and enjoy the conversation!

the Show Notes


Simon Huck, founder of Judy, shares his remarkable journey from working in celebrity PR to creating an emergency preparedness brand. With a background in PR and a passion for helping others, Simon realized the need for a brand that could provide essential tools and education for emergency situations. Judy is designed to be accessible and functional, making it easy for families to be prepared for any emergency. Simon discusses the challenges of starting and scaling Judy, the importance of making emergency preparedness approachable, and his vision for the future of the brand. The conversation explores his entrepreneurial experiences, the development of Judy’s products, and his dedication to safety and preparedness.


emergency preparedness, entrepreneurship, PR background, brand building, safety, functional design, Judy, emergency kits, Simon Huck


  1. Simon Huck’s journey from celebrity PR to founding Judy is driven by a commitment to helping families be prepared for emergencies.
  2. Judy focuses on creating accessible and functional emergency preparedness kits that make it easy for families to feel safe.
  3. Building a brand involves understanding market needs, listening to consumer feedback, and maintaining a clear vision.
  4. The importance of making emergency preparedness approachable and actionable for everyone.
  5. Simon’s dedication to safety and preparedness drives the success of Judy.

Sound Bites:

  • "I started Judy to help families be prepared for emergencies, making it easy and accessible for everyone."
  • "Our goal is to create emergency kits that not only provide essential tools but also educate families on how to use them."
  • "Building a brand requires understanding the market and staying true to your vision."
  • "Emergency preparedness is about being ready for anything, and Judy is here to make that possible."
  • "Judy is about making people feel safe and prepared, no matter what comes their way."


00:00 - Simon’s Background and Journey-
Simon introduces himself and shares his journey from celebrity PR to founding Judy.

08:01 - The Inspiration Behind Judy-
Simon discusses the personal and professional experiences that inspired him to create Judy and the early days of the brand.

12:30 - Transitioning from PR to Entrepreneurship-
Simon explains his transition from the PR industry to starting an emergency preparedness brand and the lessons learned.

23:17 - The Importance of Safety and Preparedness-
The conversation delves into how Judy emphasizes the importance of making emergency preparedness approachable and functional.

25:30 - Challenges and Opportunities During the Pandemic-
Simon talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Education and Awareness-
Simon highlights Judy’s dedication to educating families on emergency preparedness and providing actionable information.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Judy-
Simon shares his vision for the future of Judy and his goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
Simon emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
Simon wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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