jordan rondel & the caker

jordan rondel & the caker

From Auckland to LA: Crafting Luxury Baking Kits

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are thrilled to welcome Jordan Rondel, also known as The Caker. Jordan’s journey began at the age of 21 when she founded a bakery in Auckland, New Zealand, driven by her passion for real ingredients and home-style baking. Her cakes quickly gained recognition from renowned publications like Vogue, Fast Company, and Forbes, propelling her brand to international acclaim. Today, Jordan runs cakeries in both New Zealand and Los Angeles, writes recipe books, and has created a line of luxury baking kits. Join us as Jordan shares her entrepreneurial journey, the evolution of The Caker, and the lessons she’s learned along the way.

Tune in to discover how Jordan turned her love for baking into a global brand and what’s next for The Caker.

Sit back, relax, and enjoy the conversation!

the Show Notes


Jordan Rondel, founder of The Caker, shares her inspiring journey from starting a bakery in Auckland, New Zealand, to building an international brand known for its luxurious cakes and baking kits. The Caker combines real ingredients and home-style baking with a touch of elegance, gaining recognition from major publications like Vogue and Forbes. Jordan discusses the evolution of The Caker, the importance of maintaining quality, and the challenges of expanding to the US. The conversation explores her entrepreneurial experiences, the development of The Caker’s products, and her vision for the future.


baking, entrepreneurship, brand building, luxury baking kits, The Caker, Jordan Rondel


  1. Jordan Rondel’s journey from a small bakery in Auckland to founding The Caker is driven by a passion for real ingredients and home-style baking.
  2. The Caker focuses on creating high-quality, luxurious cakes and baking kits that promote a sense of homemade comfort with a touch of elegance.
  3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
  4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like The Caker to adapt and thrive.
  5. Jordan’s dedication to quality ingredients and innovative products drives the success of The Caker.

Sound Bites:

  • "The Caker started as a way to create homemade-style cakes with real ingredients that combine taste and elegance."
  • "Our goal is to provide high-quality, luxurious baking kits that people can trust and enjoy."
  • "Building a brand requires understanding market needs and staying true to your vision."
  • "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
  • "The Caker is about providing luxurious, homemade-style baking solutions that people can trust and feel confident using."


00:00 - Jordan’s Background and Journey-
Jordan introduces herself and shares her journey from Auckland to founding The Caker.

08:01 - The Inspiration Behind The Caker-
Jordan discusses the personal and professional experiences that inspired her to create The Caker and the early days of the brand.

12:30 - Transitioning from Local Bakery to International Brand-
Jordan explains her transition from a small bakery to an international brand and the lessons learned.

23:17 - The Importance of Real Ingredients and Quality Baking-
The conversation delves into how The Caker emphasizes real ingredients and luxurious quality in its products.

25:30 - Challenges and Opportunities During the Pandemic-
Jordan talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Innovation-
Jordan highlights The Caker’s dedication to creating high-quality, luxurious baking kits and cakes.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for The Caker-
Jordan shares her vision for the future of The Caker and her goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
Jordan emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
Jordan wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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