jordan nathan & caraway

jordan nathan & caraway

From Teflon Poisoning to Non-Toxic Kitchenware Innovator

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are excited to welcome Jordan Nathan, founder and CEO of Caraway. Jordan's journey from working in the kitchenware industry to creating a brand dedicated to safer, non-toxic cookware is truly inspiring. Caraway was born out of Jordan’s personal experience with Teflon poisoning, leading him to develop a line of beautifully designed, non-toxic cookware. Launched with a mission to provide a higher standard for safe, easy-to-use kitchen products, Caraway has quickly garnered a cult following. Join us as Jordan shares the story behind Caraway, the challenges of building a brand in the crowded kitchenware market, and his vision for the future.

Tune in to discover Jordan's entrepreneurial journey, the inspiration behind Caraway, and what's next for this innovative brand.

Sit back, relax, and enjoy the conversation!

the Show Notes


Jordan Nathan, founder and CEO of Caraway, shares his inspiring journey from working in the kitchenware industry to creating a non-toxic cookware brand. Caraway focuses on offering beautifully designed, safe kitchen products that promote healthier cooking. Jordan discusses the evolution of Caraway, the importance of non-toxic materials, and the challenges of building a brand in the kitchenware market. The conversation explores his entrepreneurial experiences, the development of Caraway's products, and his vision for the future.


non-toxic cookware, entrepreneurship, brand building, kitchenware, Caraway, Jordan Nathan


  1. Jordan Nathan’s journey from Teflon poisoning to founding Caraway is driven by a passion for safe, non-toxic cookware.
  2. Caraway focuses on creating high-quality, beautifully designed cookware that promotes healthier cooking and enhances kitchen aesthetics.
  3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
  4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Caraway to adapt and thrive.
  5. Jordan’s dedication to non-toxic materials and innovative design drives the success of Caraway.

Sound Bites:

  • "Caraway started as a way to create non-toxic cookware that combines safety with stunning design."
  • "Our goal is to provide high-quality, non-toxic kitchen products that people can trust and feel good about using."
  • "Building a brand requires understanding market needs and staying true to your vision."
  • "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
  • "Caraway is about providing safe, beautifully designed cookware that people can trust and feel confident using."


00:00 - Jordan’s Background and Journey-
Jordan introduces himself and shares his journey from working in the kitchenware industry to founding Caraway.

08:01 - The Inspiration Behind Caraway-
Jordan discusses the personal and professional experiences that inspired him to create Caraway and the early days of the brand.

12:30 - Transitioning from Kitchenware Industry to Entrepreneurship-
Jordan explains his transition from working in the kitchenware industry to starting a non-toxic cookware brand and the lessons learned.

23:17 - The Importance of Non-Toxic Materials and Beautiful Design-
The conversation delves into how Caraway emphasizes non-toxic materials and beautiful design in its products.

25:30 - Challenges and Opportunities During the Pandemic-
Jordan talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Innovation-
Jordan highlights Caraway’s dedication to creating high-quality, non-toxic kitchen products.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Caraway-
Jordan shares his vision for the future of Caraway and his goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
Jordan emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
Jordan wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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