jennifer ross & swoon

jennifer ross & swoon

From Type 1 Diabetes to Sugar-Free Beverage Innovation

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we explore the journey of Jennifer Ross, co-founder and CEO of Swoon, a revolutionary beverage brand offering all-natural, zero-calorie, and zero-sugar lemonades, teas, and cocktail mixers. Inspired by Jennifer's experience with type 1 diabetes, Swoon is on a mission to remove sugar from society without sacrificing taste. We'll delve into how Jennifer's personal health journey and her partnership with Christina Ross led to the creation of Swoon, the challenges they faced, and their vision for the future. Join us as Jennifer shares pivotal moments, lessons learned, and what makes Swoon a standout in the beverage industry.

Tune in to hear Jennifer's insights on entrepreneurship, the inspiration behind Swoon's products, and the exciting plans ahead for the brand.

Sit back, relax, and enjoy the conversation!

The Show Notes


Jennifer Ross, co-founder and CEO of Swoon, shares her inspiring journey from studying government at Dartmouth and working in finance to creating a successful zero-sugar beverage brand. Jennifer discusses her personal experience with type 1 diabetes, the challenges she faced in finding tasty sugar-free options, and the creation of Swoon. She highlights the importance of innovation, authenticity, and consumer connection in building her brand. The conversation explores the entrepreneurial lessons Jennifer has learned, the development of Swoon's unique products, and the future of the brand.


zero-sugar beverages, entrepreneurship, type 1 diabetes, finance, personal wellness, brand building, innovation, consumer connection


  1. Jennifer Ross's journey from finance and personal health challenges to founding Swoon is marked by innovation and determination.
  2. Swoon integrates health and taste into zero-sugar beverages, emphasizing authenticity and consumer connection.
  3. Jennifer's diverse experiences have significantly shaped her approach to business and product development.
  4. Building a brand involves creating a strong connection with consumers and staying true to core values.
  5. Swoon's commitment to innovation and quality is reflected in its unique products and storytelling.
  6. Persistence and resourcefulness are essential for long-term success in the competitive beverage market.

Sound Bites:

  • "I started Swoon out of a passion for healthier beverages and a desire to create something unique in the industry."
  • "Swoon's drinks are inspired by my love for taste and health."
  • "Building a brand is about staying true to your values and creating a strong connection with your audience."
  • "I believe in following my intuition and staying committed to my vision, no matter what others say."
  • "Zero-sugar beverages are not just about health; they're about creating a delightful drinking experience without the guilt."


00:00 - Jennifer's Background and Journey-
Jennifer introduces herself and shares her journey from finance and personal health challenges to founding Swoon.

08:01 - The Inspiration Behind Swoon-
Jennifer discusses the personal and professional experiences that inspired her to create Swoon.

12:30 - Transition from Finance to Beverage Entrepreneurship-
Jennifer explains her career shift and the lessons she learned along the way.

23:17 - Importance of Innovation and Consumer Connection-
The conversation delves into how innovation and consumer connection have shaped Swoon's brand identity.

25:30 - Challenges and Opportunities in the Beverage Industry-
Jennifer talks about the challenges and opportunities of building a beverage brand and launching new products.

27:26 - Commitment to Quality and Health-
Jennifer highlights Swoon's dedication to creating unique zero-sugar beverages and delightful drinking experiences.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of staying true to core values and connecting with consumers.

36:02 - The Vision for Swoon-
Jennifer shares her vision for the future of Swoon and her goals for the brand.

47:37 - Persistence and Resourcefulness in Entrepreneurship-
Jennifer emphasizes the need for persistence and resourcefulness in achieving long-term success.

51:43 - Final Thoughts and Insights-
Jennifer wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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