jason lavalla & casamara

jason lavalla & casamara

From Lawyer to Soda Innovator: The Birth of Casamara Club

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are delighted to feature Jason Lavalla, the founder and CEO of Casamara Club, a unique botanical soda brand. Jason's journey from a lawyer in New York to a soda entrepreneur in Detroit is a fascinating tale of following one's passion. After moving to Detroit and immersing himself in the city's creative and supportive environment, Jason began experimenting with botanicals and bitters to create what he calls "leisure sodas." These sodas offer a sophisticated, non-alcoholic option for happy hour and beyond. Join us as Jason shares the challenges of scaling his business during the COVID-19 pandemic, the importance of customer interaction, and his vision for the future of Casamara Club.

Tune in to explore how Jason’s innovative approach to non-alcoholic beverages is redefining the soda market.

Sit back, relax, and enjoy the conversation!

The Show Notes


Jason Lavalla, founder of Casamara Club, shares his journey from being a lawyer in New York to creating a botanical soda brand in Detroit. He discusses how the supportive and creative community in Detroit inspired him to develop leisure sodas, non-alcoholic beverages made with botanicals and bitters. Jason talks about the challenges of starting and scaling his business, particularly during the COVID-19 pandemic, and the importance of staying connected with customers. The conversation covers his entrepreneurial experiences, product development, and the future of Casamara Club.


botanical soda, entrepreneurship, brand building, non-alcoholic beverages, Casamara Club, Jason Lavalla


  1. Jason Lavalla's journey from lawyer to founding Casamara Club is driven by a passion for creating unique, non-alcoholic beverages.
  2. Casamara Club focuses on providing high-quality botanical sodas that offer a sophisticated alternative to traditional soft drinks.
  3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
  4. The journey from concept to launch requires overcoming numerous challenges and making key decisions along the way.
  5. Jason's dedication to innovation, quality, and customer engagement drives the success of Casamara Club.

Sound Bites:

  • "Creating Casamara Club allowed me to blend my passion for botanicals with the goal of making non-alcoholic beverages exciting and enjoyable."
  • "Our goal is to provide high-quality, sophisticated sodas that people can trust and enjoy."
  • "Building a brand requires understanding market needs and staying true to your vision."
  • "The journey from concept to launch involves many challenges and key decisions."
  • "Casamara Club is about providing delicious, unique soda alternatives that people can trust and feel confident using."


00:00 - Jason’s Background and Journey-
Jason introduces himself and shares his journey from lawyer to founder of Casamara Club.

08:01 - The Inspiration Behind Casamara Club-
Jason discusses the personal and professional experiences that inspired him to create Casamara Club and the early days of his brand.

12:30 - Transitioning from Law to Soda Making-
Jason explains his transition from working as a lawyer to starting a soda brand and the lessons learned.

23:17 - The Importance of Botanical Sodas-
The conversation delves into how Casamara Club emphasizes botanical ingredients to create unique, non-alcoholic beverages.

25:30 - Challenges and Opportunities in Business-
Jason talks about the challenges of starting and scaling a business and the opportunities that arose along the way.

27:26 - Commitment to Quality and Innovation-
Jason highlights his brand’s dedication to creating high-quality, botanical sodas.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Casamara Club-
Jason shares his vision for the future of Casamara Club and his goals for the business.

47:37 - Patience and Persistence in Entrepreneurship-
Jason emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
Jason wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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