jai kim & hydrant

jai kim & hydrant

From Consulting to Revolutionizing Hydration

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we sit down with Jai Kim, co-founder of Hydrant, the hydration mix that's changing the way we think about staying hydrated. Jai's journey from the demanding world of consulting and private equity to creating a science-driven hydration product is both inspiring and innovative. Together with his co-founder John, Jai developed Hydrant to address the everyday challenge of dehydration with a focus on health and wellness. Join us as Jai shares his story, the early struggles of product development, and the rapid growth of Hydrant. Learn about the science behind their products, their unique approach to market strategy, and the vision for the future.

Tune in to discover Jai’s entrepreneurial journey, the inspiration behind Hydrant, and how they are helping people rethink their hydration habits.

Sit back, relax, and enjoy the conversation!

the Show Notes


Jai Kim, co-founder of Hydrant, shares his inspiring journey from consulting and private equity to developing a revolutionary hydration mix. Alongside his co-founder John, Jai created Hydrant to address the everyday challenge of dehydration with a focus on science and health. He discusses the early struggles of product development, the importance of data-driven decision-making, and the rapid growth of the brand. The conversation explores Jai’s entrepreneurial experiences, the unique approach to market strategy, and the vision for Hydrant's future.


hydration mix, entrepreneurship, consulting, private equity, brand building, data-driven decisions, health and wellness, science-driven product, market strategy, Hydrant


  1. Jai Kim’s journey from consulting to founding Hydrant is marked by a focus on health and innovation.
  2. Hydrant addresses everyday dehydration challenges with a science-driven approach to product development.
  3. Building a brand involves understanding market gaps, listening to consumer needs, and maintaining a clear vision.
  4. Data-driven decision-making is crucial for the success and growth of Hydrant.
  5. The COVID-19 pandemic presented unique challenges, but also opportunities for brands like Hydrant to adapt and thrive.

Sound Bites:

  • "I started Hydrant to solve my own problem of dehydration and over-reliance on caffeine."
  • "Our goal is to create hydration products that not only taste great but also support overall health."
  • "Building a brand requires understanding the market and staying true to your vision."
  • "The COVID-19 pandemic highlighted the importance of our products and pushed us to focus on e-commerce."
  • "Data-driven decision-making is at the core of everything we do at Hydrant."


00:00 - Jai’s Background and Journey-
Jai introduces himself and shares his journey from consulting and private equity to founding Hydrant.

08:01 - The Inspiration Behind Hydrant-
Jai discusses the personal challenges that inspired him to create Hydrant and the early days of the brand.

12:30 - Transitioning from Consulting to Entrepreneurship-
Jai explains his transition from the consulting industry to starting a health-focused beverage brand and the lessons learned.

23:17 - The Importance of Data-Driven Decisions-
The conversation delves into how Hydrant emphasizes data-driven decision-making in its business strategy.

25:30 - Challenges and Opportunities During the Pandemic-
Jai talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Health and Innovation-
Jai highlights Hydrant’s dedication to creating scientifically-backed hydration products.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Hydrant-
Jai shares his vision for the future of Hydrant and his goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
Jai emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
Jai wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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