lauren + lisa goldfaden & goldfaden MD

lauren + lisa goldfaden & goldfaden MD

From Family Dermatology to Skincare Innovation

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are excited to welcome Lisa and Lauren Goldfaden, the sister-in-law duo behind Goldfaden MD, a line of natural, technologically advanced skincare solutions. The story of Goldfaden MD began with the formulas created by Lisa's father, Dr. Gary Goldfaden, who has over 40 years of experience in dermatology. Founded in 2013, Goldfaden MD combines physician-strength efficacy with clean, natural ingredients. Join us as Lisa and Lauren share their journey from diverse professional backgrounds to building a brand that bridges the gap between clean beauty and dermatology. Discover how their family legacy and innovative approach have set new standards in the skincare industry.

Tune in to learn about their entrepreneurial journey, the inspiration behind Goldfaden MD, and what's next for the brand.

Sit back, relax, and enjoy the conversation!

the Show Notes


Lisa and Lauren Goldfaden, the sister-in-law duo behind Goldfaden MD, share their inspiring journey from diverse professional backgrounds to creating a pioneering clean dermatology brand. Founded in 2013, Goldfaden MD builds on the legacy of Dr. Gary Goldfaden, a dermatologist with over 40 years of experience. The brand combines natural ingredients with technologically advanced formulations to provide effective, physician-strength skincare solutions. Lisa and Lauren discuss the evolution of Goldfaden MD, the importance of education in skincare, and the impact of the COVID-19 pandemic on their business. The conversation explores their entrepreneurial experiences, the development of Goldfaden MD's products, and their vision for the future.


clean dermatology, entrepreneurship, brand building, skincare innovation, Goldfaden MD, Lisa Goldfaden, Lauren Goldfaden


  1. Lisa and Lauren Goldfaden’s journey from education and advertising to founding Goldfaden MD is driven by a passion for clean, effective skincare.
  2. Goldfaden MD focuses on creating high-quality skincare products that combine natural ingredients with physician-strength efficacy.
  3. Building a brand involves understanding market needs, listening to consumer feedback, and maintaining a clear vision.
  4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Goldfaden MD to adapt and thrive.
  5. Lisa and Lauren’s dedication to education and innovation drives the success of Goldfaden MD.

Sound Bites:

  • "Goldfaden MD started as a way to bring clean, physician-strength skincare to a broader audience."
  • "Our goal is to create skincare products that are both natural and highly effective, bridging the gap between clean beauty and dermatology."
  • "Building a brand requires understanding market needs and staying true to your vision."
  • "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
  • "Goldfaden MD is about providing high-quality skincare solutions that people can trust and feel good about using."


00:00 - Lisa and Lauren’s Background and Journey-
Lisa and Lauren introduce themselves and share their journey from careers in education and advertising to founding Goldfaden MD.

08:01 - The Inspiration Behind Goldfaden MD-
Lisa and Lauren discuss the personal and professional experiences that inspired them to create Goldfaden MD and the early days of the brand.

12:30 - Transitioning from Education and Advertising to Entrepreneurship-
Lisa and Lauren explain their transition from their previous careers to starting a clean dermatology brand and the lessons learned.

23:17 - The Importance of Education and Innovation-
The conversation delves into how Goldfaden MD emphasizes education and innovative technology in its products.

25:30 - Challenges and Opportunities During the Pandemic-
Lisa and Lauren talk about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Efficacy-
Lisa and Lauren highlight Goldfaden MD’s dedication to creating high-quality, effective skincare products.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Goldfaden MD-
Lisa and Lauren share their vision for the future of Goldfaden MD and their goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
Lisa and Lauren emphasize the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
Lisa and Lauren wrap up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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