erica blumenthal + nikki huganir & yes way rosé

erica blumenthal + nikki huganir & yes way rosé

From Instagram Memes to Wine Shelves

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are thrilled to welcome Nikki Huganir and Erica Blumenthal, the dynamic duo behind Yes Way Rosé. What started as a playful Instagram account in 2013 quickly grew into a lifestyle brand that now includes their very own French rosé. With backgrounds in media, fashion, and branding, Nikki and Erica combined their creative talents and love for rosé to build a brand that resonates with wine lovers everywhere. Join us as they share the story of their unexpected journey into the wine industry, the challenges of launching a product with no prior experience, and the triumph of seeing their wine on Target shelves.

Tune in to discover how Nikki and Erica turned their passion and humor into a successful wine brand that brings joy and a bit of wit to every sip.

Sit back, relax, and enjoy the conversation!

the Show Notes


Nikki Huganir and Erica Blumenthal, founders of Yes Way Rosé, share their inspiring journey from creating a playful Instagram account to launching a successful wine brand. Yes Way Rosé offers a range of products, including their signature French rosé, designed to bring joy and humor to the wine world. Nikki and Erica discuss the evolution of Yes Way Rosé, the importance of following their creative instincts, and the challenges of entering the wine industry with no prior experience. The conversation explores their entrepreneurial experiences, the development of Yes Way Rosé's products, and their vision for the future.


rosé wine, entrepreneurship, brand building, wine industry, Yes Way Rosé, Nikki Huganir, Erica Blumenthal


  1. Nikki Huganir and Erica Blumenthal’s journey from Instagram to founding Yes Way Rosé is driven by a passion for rosé and creative expression.
  2. Yes Way Rosé focuses on creating high-quality, fun, and accessible rosé wine that promotes joy and social connection.
  3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
  4. The COVID-19 pandemic presented unique challenges but also opportunities for brands like Yes Way Rosé to adapt and thrive.
  5. Nikki and Erica’s dedication to playful branding and quality wine drives the success of Yes Way Rosé.

Sound Bites:

  • "Yes Way Rosé started as a way to share our love for rosé with humor and creativity."
  • "Our goal is to provide high-quality, fun rosé wine that people can trust and enjoy."
  • "Building a brand requires understanding market needs and staying true to your vision."
  • "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
  • "Yes Way Rosé is about providing joyful, accessible wine solutions that people can trust and feel confident using."


00:00 - Nikki and Erica’s Background and Journey-
Nikki and Erica introduce themselves and share their journey from creating an Instagram account to founding Yes Way Rosé.

08:01 - The Inspiration Behind Yes Way Rosé-
Nikki and Erica discuss the personal and professional experiences that inspired them to create Yes Way Rosé and the early days of the brand.

12:30 - Transitioning from Media to Wine Entrepreneurship-
Nikki and Erica explain their transition from media professionals to starting a wine brand and the lessons learned.

23:17 - The Importance of Creativity and Humor in Branding-
The conversation delves into how Yes Way Rosé emphasizes creativity and humor in its branding and products.

25:30 - Challenges and Opportunities During the Pandemic-
Nikki and Erica talk about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Playfulness-
Nikki and Erica highlight Yes Way Rosé’s dedication to creating high-quality, fun rosé wine.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Yes Way Rosé-
Nikki and Erica share their vision for the future of Yes Way Rosé and their goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
Nikki and Erica emphasize the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
Nikki and Erica wrap up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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