emmett shine & pattern brands

emmett shine & pattern brands

From Building Brands to Crafting a Sustainable Lifestyle

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are thrilled to welcome Emmett Shine, co-founder of Pattern Brands. Emmett's journey from the creative force behind Gin Lane, an agency known for building iconic brands like Sweetgreen and Harry's, to founding Pattern Brands is a story of innovation and dedication to enhancing daily life. Pattern Brands focuses on creating home goods that support a sustainable, enjoyable lifestyle. Emmett shares insights on the transition from agency work to product development, the importance of sustainable practices, and the challenges of building a brand during a pandemic. Join us as Emmett discusses his mission to help people enjoy daily life through thoughtfully designed products and the future of Pattern Brands.

Tune in to learn about Emmett's entrepreneurial journey, the inspiration behind Pattern Brands, and what's next for this innovative company.

Sit back, relax, and enjoy the conversation!

the Show Notes


Emmett Shine, co-founder of Pattern Brands, shares his inspiring journey from building iconic brands with Gin Lane to creating a home goods company dedicated to sustainability and enhancing daily life. With a background in brand development, Emmett transitioned to product creation, focusing on items that make home life more enjoyable and sustainable. Pattern Brands offers a range of thoughtfully designed products, from cookware to home organization solutions. Emmett discusses the evolution of Pattern Brands, the importance of sustainable practices, and the impact of the COVID-19 pandemic on his business. The conversation explores his entrepreneurial experiences, the development of Pattern Brands' products, and his vision for the future.


sustainable home goods, entrepreneurship, brand building, product development, Pattern Brands, Emmett Shine


  1. Emmett Shine’s journey from building iconic brands with Gin Lane to founding Pattern Brands is driven by a passion for sustainability and enhancing daily life.
  2. Pattern Brands focuses on creating high-quality home goods that combine thoughtful design with sustainable practices.
  3. Building a brand involves understanding market needs, listening to consumer feedback, and maintaining a clear vision.
  4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Pattern Brands to adapt and thrive.
  5. Emmett’s dedication to quality and sustainability drives the success of Pattern Brands.

Sound Bites:

  • "Pattern Brands started as a way to create home goods that enhance daily life and promote sustainability."
  • "Our goal is to produce high-quality products that support a sustainable, enjoyable lifestyle."
  • "Building a brand requires understanding market needs and staying true to your vision."
  • "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
  • "Pattern Brands is about providing home goods that people can trust and feel good about using."


00:00 - Emmett’s Background and Journey-
Emmett introduces himself and shares his journey from building brands with Gin Lane to founding Pattern Brands.

08:01 - The Inspiration Behind Pattern Brands-
Emmett discusses the personal and professional experiences that inspired him to create Pattern Brands and the early days of the company.

12:30 - Transitioning from Agency Work to Product Development-
Emmett explains his transition from brand development at Gin Lane to starting a sustainable home goods company and the lessons learned.

23:17 - The Importance of Sustainable Practices-
The conversation delves into how Pattern Brands emphasizes sustainability and thoughtful design in its products.

25:30 - Challenges and Opportunities During the Pandemic-
Emmett talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Enjoyable Living-
Emmett highlights Pattern Brands’ dedication to creating high-quality home goods that support a sustainable, enjoyable lifestyle.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Pattern Brands-
Emmett shares his vision for the future of Pattern Brands and his goals for the company.

47:37 - Patience and Persistence in Entrepreneurship-
Emmett emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
Emmett wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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