dianna cohen & crown affair

dianna cohen & crown affair

From Tech Startup to Luxury Haircare Innovation

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we delve into the remarkable journey of Diana Cohen, the visionary founder of Crown Affair. Diana's transition from working at tech startups like Away to creating a luxury haircare brand rooted in self-care and quality is nothing short of inspiring. Crown Affair, launched just weeks before the COVID-19 pandemic, focuses on creating high-quality hair tools and products that promote healthy, beautiful hair. Join us as Diana shares her experiences, the challenges of building a brand during a global pandemic, and her vision for the future of Crown Affair. Discover the story behind the brand and the dedication to creating products that elevate daily hair rituals.

Tune in to hear Diana’s insights on entrepreneurship, the inspiration behind Crown Affair’s products, and the exciting plans ahead for the brand.

Sit back, relax, and enjoy the conversation!

The Show Notes


Diana Cohen, founder of Crown Affair, shares her inspiring journey from a successful career in tech startups to creating a thriving luxury haircare brand. Diana discusses her passion for haircare, the experiences that shaped her vision, and the creation of Crown Affair. She highlights the importance of innovation, authenticity, and consumer connection in building her brand. The conversation explores the entrepreneurial lessons Diana has learned, the development of Crown Affair’s unique products, and the future of the brand.


luxury haircare, entrepreneurship, tech startups, self-care, brand building, consumer connection, innovation


  1. Diana Cohen’s journey from tech startups to founding Crown Affair is marked by innovation and determination.
  2. Crown Affair integrates luxury and self-care into its haircare products, emphasizing authenticity and consumer connection.
  3. Diana's diverse experiences have significantly shaped her approach to business and product development.
  4. Building a brand involves creating a strong connection with consumers and staying true to core values.
  5. Crown Affair’s commitment to innovation and quality is reflected in its unique products and storytelling.
  6. Persistence and resourcefulness are essential for long-term success in the competitive haircare market.

Sound Bites:

  • "We started Crown Affair out of a passion for creating high-quality, luxury haircare products."
  • "Crown Affair’s products are inspired by my love for self-care and the need for quality in haircare."
  • "Building a brand is about staying true to your values and creating a strong connection with your audience."
  • "We believe in following our intuition and staying committed to our vision, no matter what others say."
  • "Our haircare products are not just about beauty; they’re about creating a luxurious and meaningful self-care experience."


00:00 - Diana’s Background and Journey-
Diana introduces herself and shares her journey from tech startups to founding Crown Affair.

08:01 - The Inspiration Behind Crown Affair-
Diana discusses the personal and professional experiences that inspired her to create Crown Affair.

12:30 - Transition from Tech to Haircare Entrepreneurship-
Diana explains her career shift and the lessons she learned along the way.

23:17 - Importance of Innovation and Consumer Connection-
The conversation delves into how innovation and consumer connection have shaped Crown Affair’s brand identity.

25:30 - Challenges and Opportunities in the Haircare Industry-
Diana talks about the challenges and opportunities of building a haircare brand and launching new products.

27:26 - Commitment to Quality and Luxury-
Diana highlights Crown Affair’s dedication to creating unique haircare products and promoting self-care.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of staying true to core values and connecting with consumers.

36:02 - The Vision for Crown Affair-
Diana shares her vision for the future of Crown Affair and her goals for the brand.

47:37 - Persistence and Resourcefulness in Entrepreneurship-
Diana emphasizes the need for persistence and resourcefulness in achieving long-term success.

51:43 - Final Thoughts and Insights-
Diana wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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