david watkins & dirty labs

david watkins & dirty labs

From Consumer Tech to Eco-Friendly Cleaning Innovation

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are thrilled to welcome David Watkins, CEO and co-founder of Dirty Labs. David’s journey from the tech industry to creating a revolutionary, bio-based cleaning brand is a testament to his passion for innovation and sustainability. Dirty Labs combines natural cleaning processes with biotechnology to create a highly effective, environmentally friendly laundry detergent. Join us as David shares his entrepreneurial journey, the challenges of launching a sustainable brand, and his vision for the future of eco-friendly cleaning products.

Tune in to discover how David transitioned from consumer electronics to the world of clean chemistry and what’s next for Dirty Labs.

Sit back, relax, and enjoy the conversation!

the Show Notes


David Watkins, CEO and co-founder of Dirty Labs, shares his inspiring journey from the tech industry to creating a bio-based cleaning brand. Dirty Labs offers an innovative, eco-friendly laundry detergent that combines natural cleaning processes with biotechnology. David discusses the evolution of Dirty Labs, the importance of sustainable ingredients, and the challenges of building a brand in the competitive cleaning market. The conversation explores his entrepreneurial experiences, the development of Dirty Labs' products, and his vision for the future.


eco-friendly cleaning, entrepreneurship, brand building, biotechnology, Dirty Labs, David Watkins


  1. David Watkins’ journey from consumer tech to founding Dirty Labs is driven by a passion for innovation and sustainability.
  2. Dirty Labs focuses on creating high-quality, bio-based cleaning products that promote overall well-being and environmental consciousness.
  3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
  4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Dirty Labs to adapt and thrive.
  5. David’s dedication to biotechnology and sustainable ingredients drives the success of Dirty Labs.

Sound Bites:

  • "Dirty Labs started as a way to create bio-based cleaning products that combine effectiveness and sustainability."
  • "Our goal is to provide high-quality, eco-friendly laundry detergent that people can trust and enjoy."
  • "Building a brand requires understanding market needs and staying true to your vision."
  • "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
  • "Dirty Labs is about providing bio-based, eco-friendly cleaning solutions that people can trust and feel confident using."


00:00 - David’s Background and Journey-
David introduces himself and shares his journey from consumer tech to founding Dirty Labs.

08:01 - The Inspiration Behind Dirty Labs-
David discusses the personal and professional experiences that inspired him to create Dirty Labs and the early days of the brand.

12:30 - Transitioning from Tech to Eco-Friendly Cleaning Entrepreneurship-
David explains his transition from tech to starting a sustainable cleaning brand and the lessons learned.

23:17 - The Importance of Biotechnology and Sustainable Ingredients-
The conversation delves into how Dirty Labs emphasizes biotechnology and sustainable ingredients in its products.

25:30 - Challenges and Opportunities During the Pandemic-
David talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Innovation-
David highlights Dirty Labs’ dedication to creating high-quality, eco-friendly cleaning products.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Dirty Labs-
David shares his vision for the future of Dirty Labs and his goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
David emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
David wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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