darren litt & hiya

darren litt & hiya

From Tech Entrepreneur to Children's Health Advocate

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are thrilled to welcome Darren Litt, co-founder of Hiya Health. Darren's journey from a successful career in the tech industry to creating a revolutionary children’s vitamin brand is nothing short of inspiring. Hiya Health was born from Darren's realization of the unhealthy ingredients prevalent in kids' vitamins and his drive to provide a healthier alternative. With a mission to eliminate sugar and artificial additives from children's vitamins, Hiya Health offers a junk-free boost that comes in an eco-friendly, sustainable bottle. Join us as Darren shares the story behind Hiya Health, the challenges of building a brand focused on children's nutrition, and his vision for the future.

Tune in to discover Darren's entrepreneurial journey, the inspiration behind Hiya Health, and what's next for this innovative brand.

Sit back, relax, and enjoy the conversation!

the Show Notes


Darren Litt, co-founder of Hiya Health, shares his inspiring journey from a career in the tech industry to creating a children's vitamin brand focused on healthier ingredients. Hiya Health offers sugar-free, eco-friendly vitamins designed to eliminate the unhealthy additives found in traditional kids' vitamins. Darren discusses the evolution of Hiya Health, the importance of quality ingredients, and the challenges of building a brand focused on children's nutrition. The conversation explores his entrepreneurial experiences, the development of Hiya Health's products, and his vision for the future.


children's vitamins, entrepreneurship, brand building, healthy nutrition, Hiya Health, Darren Litt


  1. Darren Litt’s journey from tech entrepreneur to founding Hiya Health is driven by a passion for healthier children's nutrition.
  2. Hiya Health focuses on creating high-quality, sugar-free vitamins that promote overall well-being and reduce unhealthy additives.
  3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
  4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Hiya Health to adapt and thrive.
  5. Darren’s dedication to quality ingredients and sustainable practices drives the success of Hiya Health.

Sound Bites:

  • "Hiya Health started as a way to create sugar-free vitamins that combine health and sustainability."
  • "Our goal is to provide high-quality, sugar-free vitamins that kids will love and parents can trust."
  • "Building a brand requires understanding market needs and staying true to your vision."
  • "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
  • "Hiya Health is about providing healthy, sustainable vitamin solutions that parents can trust and kids will enjoy."


00:00 - Darren’s Background and Journey-
Darren introduces himself and shares his journey from the tech industry to founding Hiya Health.

08:01 - The Inspiration Behind Hiya Health-
Darren discusses the personal and professional experiences that inspired him to create Hiya Health and the early days of the brand.

12:30 - Transitioning from Tech to Children's Nutrition Entrepreneurship-
Darren explains his transition from the tech industry to starting a children's vitamin brand and the lessons learned.

23:17 - The Importance of Quality Ingredients and Sugar-Free Products-
The conversation delves into how Hiya Health emphasizes quality ingredients and sugar-free products in its offerings.

25:30 - Challenges and Opportunities During the Pandemic-
Darren talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Sustainability-
Darren highlights Hiya Health’s dedication to creating high-quality, sustainable vitamin products.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Hiya Health-
Darren shares his vision for the future of Hiya Health and his goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
Darren emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
Darren wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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