danny winer & hexclad

danny winer & hexclad

From Sales to Culinary Innovation

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we dive into the inspiring journey of Danny Winer, founder and CEO of Hexclad, a brand that has redefined the cookware industry with its innovative hybrid technology. Danny's path from a sales job to creating a revolutionary cookware brand is a testament to perseverance, creativity, and an unwavering belief in his vision. We'll explore how his experience in sales and passion for cooking led to the creation of Hexclad, the challenges he faced, and his vision for the future. Join us as Danny shares pivotal moments, lessons learned, and what makes Hexclad stand out in the culinary world.

Tune in to hear Danny’s insights on entrepreneurship, the inspiration behind Hexclad’s products, and the exciting plans ahead for the brand.

Sit back, relax, and enjoy the conversation!

The Show Notes


Danny Winer, founder and CEO of Hexclad, shares his inspiring journey from working in sales to creating a successful hybrid cookware brand. Danny discusses his passion for cooking, the experiences that shaped his vision, and the creation of Hexclad. He highlights the importance of innovation, authenticity, and consumer connection in building his brand. The conversation explores the entrepreneurial lessons Danny has learned, the development of Hexclad's unique products, and the future of the brand.


hybrid cookware, entrepreneurship, sales, culinary innovation, brand building, authenticity, consumer connection


  1. Danny Winer’s journey from sales to founding Hexclad is marked by innovation and determination.
  2. Hexclad integrates the benefits of stainless steel and nonstick technology into its cookware, emphasizing authenticity and consumer connection.
  3. Danny's diverse experiences have significantly shaped his approach to business and product development.
  4. Building a brand involves creating a strong connection with consumers and staying true to core values.
  5. Hexclad's commitment to innovation and quality is reflected in its unique products and storytelling.
  6. Persistence and resourcefulness are essential for long-term success in the competitive cookware market.

Sound Bites:

  • "I started Hexclad out of a passion for cooking and a desire to create something unique in the cookware industry."
  • "Hexclad’s cookware combines the best of stainless steel and nonstick technology."
  • "Building a brand is about staying true to your values and creating a strong connection with your audience."
  • "I believe in following my intuition and staying committed to my vision, no matter what others say."
  • "Our cookware is not just about functionality; it’s about creating a delightful cooking experience."


00:00 - Danny's Background and Journey-
Danny introduces himself and shares his journey from sales to founding Hexclad.

08:01 - The Inspiration Behind Hexclad-
Danny discusses the personal and professional experiences that inspired him to create Hexclad.

12:30 - Transition from Sales to Culinary Entrepreneurship-
Danny explains his career shift and the lessons he learned along the way.

23:17 - Importance of Innovation and Consumer Connection-
The conversation delves into how innovation and consumer connection have shaped Hexclad's brand identity.

25:30 - Challenges and Opportunities in the Cookware Industry-
Danny talks about the challenges and opportunities of building a cookware brand and launching new products.

27:26 - Commitment to Quality and Innovation-
Danny highlights Hexclad's dedication to creating unique hybrid cookware products and promoting quality.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of staying true to core values and connecting with consumers.

36:02 - The Vision for Hexclad-
Danny shares his vision for the future of Hexclad and his goals for the brand.

47:37 - Persistence and Resourcefulness in Entrepreneurship-
Danny emphasizes the need for persistence and resourcefulness in achieving long-term success.

51:43 - Final Thoughts and Insights-
Danny wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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