charlotte cruze & alice

charlotte cruze & alice

From Media to Mushroom Chocolates

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are thrilled to introduce Charlotte Cruze, the co-founder of Alice, a brand transforming the wellness landscape with their nutritious and delicious mushroom chocolates. Charlotte's journey from a career in media to pioneering in the food industry with innovative, health-boosting treats is both inspiring and enlightening. We'll explore the origins of Alice, the challenges of creating a product that combines taste and health benefits, and the unique approach Charlotte and her team have taken to make mushroom supplements enjoyable and effective.

Tune in to hear Charlotte’s insights on entrepreneurship, product development, and the future of functional foods.

Sit back, relax, and enjoy the conversation!

The Show Notes


Charlotte Cruze, co-founder of Alice, shares her inspiring journey from a career in media to creating a successful mushroom chocolate brand. Charlotte discusses the challenges of making health-boosting mushroom supplements delicious and accessible, the importance of customer feedback, and the innovative process behind Alice's product development. The conversation highlights the entrepreneurial lessons Charlotte has learned, the impact of their products, and the future vision for the brand.


mushroom chocolates, functional foods, wellness, entrepreneurship, media background, product development, customer feedback, health benefits


  1. Charlotte Cruze’s journey from media to founding Alice is marked by creativity and a passion for wellness.
  2. Alice integrates health benefits and delicious taste into their mushroom chocolates, emphasizing customer feedback and innovation.
  3. Charlotte's diverse experiences have significantly shaped her approach to business and product development.
  4. Building a brand involves creating a strong connection with consumers and staying true to core values.
  5. Alice's commitment to quality and health is reflected in their unique products and storytelling.
  6. Persistence and resourcefulness are essential for long-term success in the competitive wellness market.

Sound Bites:

  • "Alice is all about creating high-quality, delicious mushroom chocolates that boost both body and mind."
  • "We believe that wellness products should be both effective and enjoyable, not a chore."
  • "Building a brand is about staying true to your values and creating a strong connection with your audience."
  • "Innovation and customer feedback drive our product development process."
  • "Our goal is to make wellness accessible and delightful with our unique mushroom chocolates."


00:00 - Charlotte's Background and Journey-
Charlotte introduces herself and shares her journey from media to founding Alice.

08:01 - The Inspiration Behind Alice-
Charlotte discusses the personal and professional experiences that inspired her to create Alice.

12:30 - Transition from Media to Wellness Entrepreneurship-
Charlotte explains her career shift and the lessons she learned along the way.

23:17 - Importance of Customer Feedback and Product Development-
The conversation delves into how customer feedback and innovation have shaped Alice's brand identity.

25:30 - Challenges and Opportunities in the Wellness Industry-
Charlotte talks about the challenges and opportunities of building a wellness brand and launching new products.

27:26 - Commitment to Quality and Health-
Charlotte highlights Alice’s dedication to creating unique mushroom chocolates that are both delicious and health-boosting.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of staying true to core values and connecting with consumers.

36:02 - The Vision for Alice-
Charlotte shares her vision for the future of Alice and her goals for the brand.

47:37 - Persistence and Resourcefulness in Entrepreneurship-
Charlotte emphasizes the need for persistence and resourcefulness in achieving long-term success.

51:43 - Final Thoughts and Insights-
Charlotte wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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