carina chaz & dedcool

carina chaz & dedcool

From Art School to Unisex Fragrance Innovator

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are thrilled to welcome Carina Chaz, founder and CEO of DedCool. Carina’s journey began at the young age of 21, when she combined her artistic background with her family’s expertise in skincare manufacturing to create DedCool, a brand known for its unisex, non-toxic, and vegan fragrances. Carina's innovative approach to fragrance has earned DedCool a dedicated following and recognition as a pioneer in the clean beauty industry. Join us as Carina shares her entrepreneurial journey, the challenges of building a sustainable brand, and her vision for the future of fragrance.

Tune in to discover how Carina turned her passion for art and sustainability into a successful fragrance brand that’s better for people and the planet.

Sit back, relax, and enjoy the conversation!

the Show Notes


Carina Chaz, founder and CEO of DedCool, shares her inspiring journey from art student to creating a clean, unisex fragrance brand. DedCool offers non-toxic, vegan fragrances that challenge the traditional gender norms in the beauty industry. Carina discusses the evolution of DedCool, the importance of sustainable ingredients, and the challenges of building a brand in the competitive fragrance market. The conversation explores her entrepreneurial experiences, the development of DedCool's products, and her vision for the future.


clean fragrance, entrepreneurship, brand building, non-toxic beauty, DedCool, Carina Chaz


  1. Carina Chaz’s journey from art school to founding DedCool is driven by a passion for clean, non-toxic fragrances and sustainability.
  2. DedCool focuses on creating high-quality, unisex fragrances made from eco-friendly materials, promoting overall well-being and environmental consciousness.
  3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
  4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like DedCool to adapt and thrive.
  5. Carina’s dedication to innovative fragrance formulations and sustainable practices drives the success of DedCool.

Sound Bites:

  • "DedCool started as a way to create non-toxic fragrances that combine art and sustainability."
  • "Our goal is to provide high-quality, unisex fragrances that people can trust and enjoy."
  • "Building a brand requires understanding market needs and staying true to your vision."
  • "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
  • "DedCool is about providing non-toxic, vegan fragrance solutions that people can trust and feel confident using."


00:00 - Carina’s Background and Journey-
Carina introduces herself and shares her journey from art school to founding DedCool.

08:01 - The Inspiration Behind DedCool-
Carina discusses the personal and professional experiences that inspired her to create DedCool and the early days of the brand.

12:30 - Transitioning from Art to Fragrance Entrepreneurship-
Carina explains her transition from art to starting a fragrance brand and the lessons learned.

23:17 - The Importance of Non-Toxic and Vegan Ingredients-
The conversation delves into how DedCool emphasizes non-toxic and vegan ingredients in its products.

25:30 - Challenges and Opportunities During the Pandemic-
Carina talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Innovation-
Carina highlights DedCool’s dedication to creating high-quality, unisex fragrances.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for DedCool-
Carina shares her vision for the future of DedCool and her goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
Carina emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
Carina wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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