cara nicoletti & seemore

cara nicoletti & seemore

From Butcher to CEO: Innovating with Veggie-Forward Sausages

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are excited to welcome Cara Nicoletti, the fourth-generation butcher and founder of Seemore Meats & Veggies. Cara's journey began in her family's butcher shop and evolved through her experiences in New York City’s restaurant scene. Frustrated with the waste and inefficiencies she witnessed, Cara began experimenting with adding vegetables to her sausages, creating a unique product that offers a healthier, more sustainable way to enjoy meat. Join us as Cara shares her entrepreneurial journey, the inspiration behind Seemore, and the challenges of scaling a food business during the pandemic.

Tune in to discover how Cara's innovative approach to sausage making is changing the way we think about meat consumption.

Sit back, relax, and enjoy the conversation!

the Show Notes


Cara Nicoletti, founder of Seemore Meats & Veggies, shares her inspiring journey from a fourth-generation butcher to creating a veggie-forward sausage brand. Seemore offers sausages made with humanely raised meat and up to 35% fresh vegetables, designed to provide a healthier and more sustainable way to enjoy meat. Cara discusses the evolution of Seemore, the importance of reducing meat consumption, and the challenges of building a food brand in a competitive market. The conversation explores her entrepreneurial experiences, the development of Seemore's products, and her vision for the future.


sustainable meat, entrepreneurship, brand building, veggie-forward sausages, Seemore, Cara Nicoletti


  1. Cara Nicoletti’s journey from butcher to founding Seemore is driven by a passion for creating healthier, veggie-forward sausage options.
  2. Seemore focuses on providing high-quality sausages that combine humanely raised meat with fresh vegetables.
  3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
  4. The COVID-19 pandemic presented unique challenges but also opportunities for brands like Seemore to adapt and thrive.
  5. Cara’s dedication to innovative sausage formulations and sustainability drives the success of Seemore.

Sound Bites:

  • "Seemore started as a way to create veggie-forward sausages that combine humanely raised meat and fresh vegetables."
  • "Our goal is to provide high-quality sausages that people can trust and enjoy."
  • "Building a brand requires understanding market needs and staying true to your vision."
  • "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
  • "Seemore is about providing delicious, sustainable meat solutions that people can trust and feel confident using."


00:00 - Cara’s Background and Journey-
Cara introduces herself and shares her journey from working in her family's butcher shop to founding Seemore.

08:01 - The Inspiration Behind Seemore-
Cara discusses the personal and professional experiences that inspired her to create Seemore and the early days of the brand.

12:30 - Transitioning from Butcher to Entrepreneur-
Cara explains her transition from working as a butcher to starting a sausage brand and the lessons learned.

23:17 - The Importance of Veggie-Forward Sausages-
The conversation delves into how Seemore emphasizes adding vegetables to its sausages to create a healthier product.

25:30 - Challenges and Opportunities During the Pandemic-
Cara talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Innovation-
Cara highlights Seemore’s dedication to creating high-quality, veggie-forward sausages.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Seemore-
Cara shares her vision for the future of Seemore and her goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
Cara emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
Cara wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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