bethany mcdaniel & primally pure

bethany mcdaniel & primally pure

From the Farm to Natural Skincare Pioneer

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are excited to welcome Bethany McDaniel, founder of Primally Pure. Bethany's journey from managing a regenerative livestock farm with her family to creating a successful clean skincare brand is truly inspiring. Primally Pure was born out of Bethany’s quest for clean living, extending her passion for natural, high-quality ingredients from her plate to her skincare routine. Launched with a mission to create real, clean skincare products that promote a healthier life, Primally Pure has grown into a multi-million dollar business. Join us as Bethany shares the story behind Primally Pure, the challenges of bootstrapping a brand, and her vision for the future.

Tune in to discover Bethany's entrepreneurial journey, the inspiration behind Primally Pure, and what's next for this innovative brand.

Sit back, relax, and enjoy the conversation!

the Show Notes


Bethany McDaniel, founder of Primally Pure, shares her inspiring journey from managing a regenerative livestock farm to creating a successful clean skincare brand. Primally Pure focuses on developing natural, high-quality skincare products that promote overall wellness. Bethany discusses the evolution of Primally Pure, the importance of clean ingredients, and the challenges of bootstrapping a brand. The conversation explores her entrepreneurial experiences, the development of Primally Pure's products, and her vision for the future.


clean skincare, entrepreneurship, brand building, natural ingredients, Primally Pure, Bethany McDaniel


  1. Bethany McDaniel’s journey from managing a farm to founding Primally Pure is driven by a passion for clean living and natural skincare.
  2. Primally Pure focuses on creating high-quality, natural skincare products that promote overall well-being and enhance natural beauty.
  3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
  4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Primally Pure to adapt and thrive.
  5. Bethany’s dedication to clean ingredients and natural wellness drives the success of Primally Pure.

Sound Bites:

  • "Primally Pure started as a way to create natural skincare solutions that eliminate synthetic fragrances and promote overall well-being."
  • "Our goal is to provide high-quality, clean beauty products that people can trust and feel good about using."
  • "Building a brand requires understanding market needs and staying true to your vision."
  • "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
  • "Primally Pure is about providing clean, effective beauty solutions that people can trust and feel confident using."


00:00 - Bethany’s Background and Journey-
Bethany introduces herself and shares her journey from managing a farm to founding Primally Pure.

08:01 - The Inspiration Behind Primally Pure-
Bethany discusses the personal and professional experiences that inspired her to create Primally Pure and the early days of the brand.

12:30 - Transitioning from Farming to Skincare Entrepreneurship-
Bethany explains her transition from managing a farm to starting a clean skincare brand and the lessons learned.

23:17 - The Importance of Clean Ingredients and Natural Beauty-
The conversation delves into how Primally Pure emphasizes clean ingredients and natural beauty in its products.

25:30 - Challenges and Opportunities During the Pandemic-
Bethany talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Innovation-
Bethany highlights Primally Pure’s dedication to creating high-quality, natural skincare products.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Primally Pure-
Bethany shares her vision for the future of Primally Pure and her goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
Bethany emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
Bethany wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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