andrew benin & graza

andrew benin & graza

From Finance to Culinary Innovation

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we delve into the entrepreneurial journey of Andrew Benin, founder of Graza, a company bringing innovation to the olive oil industry with its unique and affordable products. Andrew's path from studying finance to working with renowned startups like Warby Parker and Casper, and eventually creating Graza, is filled with determination and creativity. We'll explore how his passion for olive oil and culinary experiences shaped the creation of Graza, the challenges he faced, and his vision for the future. Join us as Andrew shares pivotal moments, lessons learned, and what makes Graza stand out in the market.

Tune in to hear Andrew's insights on entrepreneurship, the inspiration behind Graza, and the exciting plans ahead for the brand.

Sit back, relax, and enjoy the conversation!

The Show Notes


Andrew Benin, founder of Graza, shares his inspiring journey from studying finance and working with startups like Warby Parker and Casper to creating a successful olive oil brand. Andrew discusses his passion for olive oil, the experiences that shaped his vision, and the launch of Graza. He highlights the importance of innovation, authenticity, and consumer connection in building his brand. The conversation explores the entrepreneurial lessons Andrew has learned, the development of Graza's unique products, and the future of the brand.


olive oil brand, affordable luxury, entrepreneurship, finance, Warby Parker, Casper, personal wellness, brand building, innovation, consumer connection


  1. Andrew Benin's journey from finance and renowned startups to founding Graza is marked by innovation and determination.
  2. Graza integrates quality and accessibility into its olive oil products, emphasizing authenticity and consumer connection.
  3. Andrew's diverse experiences have significantly shaped his approach to business and product development.
  4. Building a brand involves creating a strong connection with consumers and staying true to core values.
  5. Graza's commitment to innovation and quality is reflected in its unique products and storytelling.
  6. Persistence and resourcefulness are essential for long-term success in the competitive olive oil market.

Sound Bites:

  • "I started Graza out of a passion for olive oil and a desire to create something unique in the industry."
  • "Graza's olive oils are inspired by my love for quality and accessibility."
  • "Building a brand is about staying true to your values and creating a strong connection with your audience."
  • "I believe in following my intuition and staying committed to my vision, no matter what others say."
  • "Olive oil is not just about flavor; it's about creating a culinary experience that enhances everyday meals."


00:00 - Andrew's Background and Journey-
Andrew introduces himself and shares his journey from finance and renowned startups to founding Graza.

08:01 - The Inspiration Behind Graza-
Andrew discusses the personal and professional experiences that inspired him to create Graza.

12:30 - Transition from Startups to Olive Oil Entrepreneurship-
Andrew explains his career shift and the lessons he learned along the way.

23:17 - Importance of Innovation and Consumer Connection-
The conversation delves into how innovation and consumer connection have shaped Graza's brand identity.

25:30 - Challenges and Opportunities in the Olive Oil Industry-
Andrew talks about the challenges and opportunities of building an olive oil brand and launching new products.

27:26 - Commitment to Quality and Accessibility-
Andrew highlights Graza's dedication to creating unique olive oil products and culinary experiences.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of staying true to core values and connecting with consumers.

36:02 - The Vision for Graza-
Andrew shares his vision for the future of Graza and his goals for the brand.

47:37 - Persistence and Resourcefulness in Entrepreneurship-
Andrew emphasizes the need for persistence and resourcefulness in achieving long-term success.

51:43 - Final Thoughts and Insights-
Andrew wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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