amy divaraniya & oova

amy divaraniya & oova

Innovating Fertility Monitoring with Precision

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are excited to welcome Dr. Amy Divaraniya, the brilliant mind behind Oova, the first fertility translator with lab-quality readings. After facing her own fertility challenges, Amy set out to create a company that empowers women with detailed knowledge of their health, hormones, and cycles. Oova's innovative approach provides at-home hormone testing with quantitative results, offering a clearer understanding of fertility and reproductive health. Join us as Amy shares her personal journey, the development of Oova, and the impact of this groundbreaking technology on women's health.

Tune in to discover how Amy's determination and expertise are revolutionizing the fertility industry, providing women with the tools they need to take control of their reproductive health.

Sit back, relax, and enjoy the conversation!

the Show Notes


Dr. Amy Divaraniya, founder of Oova, shares her inspiring journey from facing personal fertility challenges to creating a groundbreaking at-home hormone testing solution. Oova offers quantitative hormone readings that provide women with a clearer understanding of their reproductive health. Amy discusses the evolution of Oova, the importance of detailed hormone data, and the challenges of building a health tech company. The conversation explores her entrepreneurial experiences, the development of Oova's technology, and her vision for empowering women with knowledge.


fertility monitoring, women's health, entrepreneurship, health tech, Oova, Dr. Amy Divaraniya


  1. Dr. Amy Divaraniya’s journey from facing personal fertility challenges to founding Oova is driven by a passion for empowering women with detailed health information.
  2. Oova focuses on providing quantitative hormone readings that offer a clearer understanding of fertility and reproductive health.
  3. Building a health tech company involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
  4. The COVID-19 pandemic presented unique challenges but also opportunities for Oova to adapt and thrive.
  5. Amy’s dedication to innovation and detailed hormone data drives the success of Oova.

Sound Bites:

  • "Oova started as a way to provide quantitative hormone readings that offer a clearer understanding of reproductive health."
  • "Our goal is to empower women with detailed health information that they can trust and use."
  • "Building a health tech company requires understanding market needs and staying true to your vision."
  • "The COVID-19 pandemic highlighted the importance of adaptability and innovation in health tech."
  • "Oova is about providing accurate, accessible hormone testing solutions that women can trust and feel confident using."


00:00 - Amy’s Background and Journey-
Amy introduces herself and shares her journey from facing personal fertility challenges to founding Oova.

08:01 - The Inspiration Behind Oova-
Amy discusses the personal and professional experiences that inspired her to create Oova and the early days of the company.

12:30 - Transitioning from Scientist to Entrepreneur-
Amy explains her transition from a biomedical scientist to starting a health tech company and the lessons learned.

23:17 - The Importance of Quantitative Hormone Readings-
The conversation delves into how Oova emphasizes providing detailed hormone data to empower women.

25:30 - Challenges and Opportunities During the Pandemic-
Amy talks about the challenges of pivoting during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Innovation-
Amy highlights Oova’s dedication to creating accurate, accessible hormone testing solutions.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Oova-
Amy shares her vision for the future of Oova and her goals for the company.

47:37 - Patience and Persistence in Entrepreneurship-
Amy emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
Amy wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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