alex taylor & perelel

alex taylor & perelel

From Vogue to Transforming Maternal Care

we're creating space for the brains behind the brands we love, and asking good questions along the way. the result is a deep dive into the how and why of brand-building, from blueprints to launch day, customers as community and the detours in between. big lessons, easy listening.

In this episode of Read Receipt, we are excited to welcome Alex Taylor, co-founder and co-CEO of Perelel Health. Alex's journey from a successful career in fashion editorial to creating a groundbreaking prenatal supplement service is both inspiring and transformative. Perelel Health was born out of Alex's personal experiences and a desire to offer high-quality, doctor-formulated prenatal vitamins tailored to each stage of motherhood. With a mission to support women through every phase of their maternal journey, Perelel has become a trusted name among millennial moms. Join us as Alex shares the story behind Perelel, the challenges of launching a health-focused startup, and her vision for the future.

Tune in to discover Alex's entrepreneurial journey, the inspiration behind Perelel Health, and what's next for this innovative brand.

Sit back, relax, and enjoy the conversation!

the Show Notes


Alex Taylor, co-founder and co-CEO of Perelel Health, shares her inspiring journey from a successful career in fashion editorial at Vogue to creating a prenatal supplement service that supports women through every stage of motherhood. Perelel Health focuses on offering high-quality, doctor-formulated vitamins tailored to each phase of the maternal journey, from preconception to postpartum. Alex discusses the evolution of Perelel, the importance of quality ingredients, and the challenges of launching a health-focused startup. The conversation explores her entrepreneurial experiences, the development of Perelel's products, and her vision for the future.


prenatal vitamins, entrepreneurship, brand building, maternal health, Perelel Health, Alex Taylor


  1. Alex Taylor’s journey from Vogue to founding Perelel Health is driven by a passion for high-quality, tailored prenatal supplements.
  2. Perelel Health focuses on creating doctor-formulated vitamins that support women through every stage of motherhood, from preconception to postpartum.
  3. Building a brand involves understanding market needs, listening to customer feedback, and maintaining a clear vision.
  4. The COVID-19 pandemic has presented unique challenges, but also opportunities for brands like Perelel to adapt and thrive.
  5. Alex’s dedication to quality ingredients and tailored wellness drives the success of Perelel Health.

Sound Bites:

  • "Perelel started as a way to create tailored, doctor-formulated prenatal vitamins that support women through every stage of motherhood."
  • "Our goal is to provide high-quality, tailored supplements that women can trust and feel good about using."
  • "Building a brand requires understanding market needs and staying true to your vision."
  • "The COVID-19 pandemic highlighted the importance of adaptability and innovation in business."
  • "Perelel is about providing tailored, effective wellness solutions for maternal health that women can trust and feel confident using."


00:00 - Alex’s Background and Journey-
Alex introduces herself and shares her journey from Vogue to founding Perelel Health.

08:01 - The Inspiration Behind Perelel-
Alex discusses the personal and professional experiences that inspired her to create Perelel and the early days of the brand.

12:30 - Transitioning from Fashion Editorial to Wellness Entrepreneurship-
Alex explains her transition from Vogue to starting a prenatal supplement brand and the lessons learned.

23:17 - The Importance of Quality Ingredients and Tailored Supplements-
The conversation delves into how Perelel emphasizes quality ingredients and tailored supplements in its products.

25:30 - Challenges and Opportunities During the Pandemic-
Alex talks about the challenges of launching during the COVID-19 pandemic and the opportunities it presented.

27:26 - Commitment to Quality and Innovation-
Alex highlights Perelel’s dedication to creating high-quality, tailored prenatal vitamins.

31:23 - Building a Strong Brand Identity-
The discussion explores the importance of a strong brand identity and connecting with consumers authentically.

36:02 - The Vision for Perelel-
Alex shares her vision for the future of Perelel and her goals for the brand.

47:37 - Patience and Persistence in Entrepreneurship-
Alex emphasizes the need for patience and persistence in achieving long-term success.

51:43 - Final Thoughts and Insights-
Alex wraps up the conversation with final thoughts and valuable insights for aspiring entrepreneurs.

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